Build trust inside and outside your company with animated corporate videos

Corporate video production is the planning, scripting and making of videos a company uses to explain itself to employees, candidates, investors, partners and the board. It covers company profiles, recruitment and onboarding, internal updates, CSR and investor communications, and announcements.Videos made to sell a product, like explainers and demos, are marketing videos. They have a different audience and a different goal, so they're judged differently.

Every corporate video we make is animated, so there's no filming and nobody has to go on camera. Our corporate video guide covers the category in more detail.

A clear purpose, one main message and a clear next step for the viewer. Keep it as short as the message allows, which for a company profile or an announcement is usually one to two minutes.Write it for one audience. Most corporate videos fail because they try to speak to employees, candidates and investors at once, and if two audiences need the same information for different reasons, two cuts from the same animation beat one video that half suits both. Check every fact before it goes near animation, and make it look and sound like your brand.

Onboarding and training are the exception to the length rule, because they work better as a series of short videos so people can watch the part they need. Our training video guide explains why shorter modules hold attention.

Start with the audience and what they need to understand, not the format. Once you know whether you're talking to employees, candidates, investors or the whole market, the type follows.

A company profile video introduces the company to people who don't know it yet. A recruitment or HR video speaks to candidates and new starters. An internal communications video carries a message from leadership to the company. An investor or stakeholder video reports progress, CSR or results. An announcement video handles funding, a rebrand, a merger or a leadership change.

If your goal is a marketing one, like generating leads or explaining a product to buyers, you need an explainer video or a product demo instead. Our breakdown of 13 B2B marketing video types covers those.

Open with what changes for the viewer, not with the background. People watching an internal video want to know what this means for their job, and everything before that is a reason to stop watching.

Write it the way a person would say it out loud. Read the draft aloud and cut anything you stumble over, because policy language that works on an intranet page sounds wrong in a voiceover. Keep it to one message, use the names your team actually uses for teams and tools, and give every number a reason to be there. Three rules help. Say who the message is from, since a leadership message with no named owner feels like it came from nowhere. Say what happens next and by when. And agree the facts with HR, legal or comms before sign-off, because a change after animation starts costs far more than a change on the page.

You don't have to write it alone. Most of our corporate clients arrive with a script already written and we sharpen it for video, so it reads well out loud and fits the time while keeping the message your team agreed. Notes, a deck or a policy document work as a starting point too. What we don't do is invent the message for you, because internal and investor messages have to come from your team.

A corporate video runs through script, storyboard, animation and delivery, with a sign-off at each stage. Most projects take a few weeks from script to final video.

You send the script or draft, and we sharpen it for video. It goes for review with comms, HR or legal. Then every scene is drawn as a still frame in your brand, so leadership approves the story before anything is animated. After that we animate, add voiceover, music and captions, and you do a final review before we deliver the files for wherever the video plays.

The step most companies underestimate is agreeing who reviews what, and when, because the number of reviewers drives the timeline more than the animation does. Because the work is animated, there's no crew, no location booking and no weather. If the video is tied to an announcement date, a results day or an all-hands, tell us the date before we start and we plan the review windows backwards from it.

No. Every corporate video we make is animated, so nobody has to be on camera and nothing is filmed in your office.

Animation suits most corporate subjects, because strategy, a policy, a restructure or next year's plan has nothing to point a camera at. If your video needs a camera, like real employees telling their own stories or a founder speaking to camera, a live production company is the better choice and we'll say so on the call.

Yes. We sign NDAs on request, share work through private review links and keep a named team on your project.

Most of the corporate videos we make are for employees, investors or boards, and many are under NDA. We don't show that work or name those clients, and yours would be treated the same way.

Yes. We build videos in scenes, so when a policy, a figure or a person changes, we update the scene that needs it instead of remaking the video.

This is the main reason corporate teams move to a subscription. Policies change, teams get restructured and numbers go out of date, and a library of animated videos can be kept accurate without a reshoot.

Measure a corporate video against the job it was made to do, not against revenue. For an internal video that usually means watch-through rate on your intranet, how many people finished it, and whether the questions managers and HR keep answering go away.

Pick the measure before you make the video. For recruitment, track application rate from the careers page, candidate drop-off and time to hire. For onboarding, track completion and how long new starters take to reach their first milestone. For internal communications, a short pulse survey asking whether people can state the new priority is more honest than a view count.

For a corporate brand awareness video, the measures are reach, view-through rate, branded search volume and a before and after brand survey if you have the budget for one. Awareness videos aren't attributable to deals the way a product demo is, so a company that tries to tie one to pipeline usually ends up with a number nobody believes. Our article on corporate video costs covers the budget side of the same question.

Our corporate videos start at $3,480 for a fixed-price project, with a monthly subscription from $3,950 for teams that need videos regularly, and creative credits from $18,000 for a year of planned work. The price depends on length, animation style and how many versions you need.

If you're comparing pricing across different corporate video production packages, the filmed market is usually quoted in three tiers. Roughly $1,500 to $5,000 for a basic package with one location and one camera, $5,000 to $20,000 for a professional package with multiple locations and motion graphics, and $25,000 or more for a premium brand film with actors and full creative direction. Those tiers are built around crew, locations and equipment, so none of those costs apply to animated work. We price by length and technical depth instead.Tell us what the video has to explain and what you have to spend, and we'll shape the scope around it.

Look for a company that has made videos like yours, handles confidential material properly, and plans for review by HR, legal and leadership. Ask for three things, which are work in your industry, a client who will take a reference call, and a published result you can check.

Proof works differently in this category, and it's worth knowing before you compare studios. Most corporate video is internal or investor-facing and covered by an NDA, so the strongest work rarely appears on anyone's website. A studio with a thin public corporate portfolio isn't necessarily inexperienced, and a studio with a huge one may be showing mostly marketing work. Ask to see past work privately on a call rather than ruling anyone out on their site.

Then get specific about the commercial terms, because that's where budgets go wrong. Ask for a quote that breaks down each stage, agree how many revision rounds are included and what counts as extra work, like rewriting a script after sign-off, and confirm you'll own the final files with perpetual music and voiceover licenses. For a small business, published pricing and a fixed scope matter more than anything else on the list. Motion The Agency has made animated corporate and business video since 2019 for over 200 companies, and on the marketing side of that work GotPhoto has published saving over $164,000 with us. Our comparison of the top video production companies sets out how the wider market is priced.

The answer depends on which of the three you are, because they're buying different things. Filter by portfolio rather than ranking on G2 or Clutch, and look for a studio that has already made videos for companies like yours.

For tech, you want corporate video production agencies specializing in tech industry videos, because a studio that mostly films real estate or hospitality will struggle with a software company's internal strategy or investor update. Ask to see two or three complete videos for tech or SaaS companies first. Location matters less than it used to, so whether you're searching for the best corporate video production company for a mid-Atlantic SaaS company in 2026, the best companies for corporate video production services in the US, or anywhere else, remote production is now normal for animated work. There's no crew to fly in and no location to book.

For a corporate communications team, the top video agencies are the ones that fit your review process rather than just your brand. Look for private review links, named teams, a clear sign-off route and the ability to update a video when a policy or a figure changes. For a large enterprise or a multinational, the problem is corporate identity at scale, since dozens of videos a year made by different regions stop looking like one company. The top agencies specializing in branding and corporate identity videos solve that with a motion system, meaning your fonts, colors, voice, logo animation and transition rules live in one place and every new video inherits them.

Our subscription clients get a dedicated Slack channel for requests and feedback, and reviews happen in Frame.io with timestamped comments, so comms, HR and legal can review without a thread of conflicting emails. We also cap how many brands we work with at a time, and we work with US teams every day. If you're comparing the market, there's a list of corporate video companies in London.

No. A corporate marketing video production company and a corporate video production company are usually selling different things, and the words get used interchangeably across the market.

Corporate video explains the company to employees, candidates, investors, partners and the board. A corporate marketing video sells a product or a service to customers, which makes it marketing whatever it's called. The same applies to professional companies specializing in corporate explainer videos, since an explainer explains a product to people who might buy it.

We make both, on different pages. If you need to explain the product, our explainer videos start at the same fixed price. If you need to explain the company, you're in the right place. Check which one a studio means before you compare quotes, because the two are priced and reviewed in completely different ways.

The main tools are Adobe Premiere Pro and After Effects for editing and animation, Wistia and Vimeo Enterprise for hosting and analytics, and Canva, Vyond and Camtasia for quick template-based videos. Many companies skip the tools and hire a studio that already runs the software and the hardware.

Template tools suit teams that need many quick internal videos and have someone who enjoys editing. They're cheaper and they're the right answer for a weekly update nobody outside the company will see.

A studio makes more sense for the videos that carry weight, like a company profile, a funding announcement or anything a board or a regulator will watch. You don't pay for software or rendering hardware, and your team reviews drafts instead of learning a timeline.