AI Product video

Showing what makes your AI worth choosing

AI products often sound similar from the outside, even when the technology behind them is completely different. We turn your product, use cases, and results into a clear video that shows where the value comes from, what sets it apart, and why it deserves your audience’s attention.
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35%

of our clients are
AI companies

58%

of everything we make
is an explainer video

5/5

average rating across
27 verified Clutch reviews
What we learned

AI buyers need
‍a clear reason to choose

 AI buyers have heard the same claims about speed, automation, and intelligence before. What helps them decide is seeing where your product fits, what it changes, and what evidence supports the difference.
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94% of buyers now fact-check AI-generated information before trusting it. The share who regularly double-check that information has also increased from 58% to 72%. (HG Insights)
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19% of B2B buyers say they felt less confident about a purchase after an AI system produced inaccurate or misleading results. (Forrester)
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Buyers are placing more value on measurable results, customer references, and verified performance than broad claims or brand reputation alone. (Forrester)
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33.5% of buyers say privacy or ethical concerns make them more cautious about adopting AI products. (Marketing Graham)
The Advantages

How video gives buyers
a clearer reason to choose

At Motion, we understand that AI products may appear similar from the outside, but video can give you space to make the difference visible. It can show where your product fits, what changes when someone uses it, and why those changes matter.
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Position

Show exactly where your AI fits into the customer’s workflow, rather than describing its capabilities in broad terms.
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Demonstrate

Take buyers through a real task, use case, or outcome so they can see the product’s value in practice.
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Substantiate

Support your strongest claims with product detail, results, or evidence that gives buyers something real to assess.
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Reassure

Address the questions around accuracy, privacy, reliability, or adoption that may be holding a buyer back.
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CUSTOMER STORIES

How Obrizum made its complex AI clear
across 108 videos

Let's look at an example of our work with Obrizum, an AI-driven learning and development platform.
Obrizum's platform uses AI to adapt training to each learner, the kind of product that takes real explaining. What started as help with training content grew into a two year partnership producing 108 videos, and the explainer we made together still runs as the hero video on Obrizum's website today.

What we did:

  • Produced 108 videos across 24 months, from product explainers to onboarding and training content
  • Covered both sides of Obrizum's needs, with roughly 70% of the work going out to their own clients and 30% supporting internal content
  • Kept one visual system across two years of output, including custom bumpers built into every course
  • Turned a complex AI product into videos clear enough that the first explainer still leads their website
"Motion The Agency's process is extremely transparent, deliver topic-quality results, and has proven to be a reliable and trusted partner."
Oscar Forshaw-Swift
Head of Content, Obrizum
Types of AI Videos

Our AI product 

video expertise

At Motion, we specialize in creating a wide range of AI product videos to effectively communicate your innovative solutions. Our expertise covers:
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AI product demos

Showcase your AI solution's capabilities with interactive demonstrations.
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Explainer videos

Simplify complex AI concepts through engaging visual narratives.
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Use case scenarios

Bring real-world applications to life with compelling storytelling.
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Data visualization videos

Transform complex data into clear, actionable insights
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AI process videos

Demystify AI algorithms through step-by-step visual explanations
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Comparison videos

Clearly illustrate AI advantages over traditional methods.
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Future vision videos

Inspire audiences with captivating AI-powered future scenarios
Our work

Some of our favourite AI product videos

Here are our selection of videos that helped AI companies explain what their products do, show where the value comes from, and give buyers a clearer reason to choose them.

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Our Process

From complex product to clear choice

We learn the product from the people who understand it best, then turn that knowledge into a video that feels clear, accurate, and true to what the technology can deliver.

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Get free sample

Tell us what your AI product does, who needs to understand it, and where the video will be used. We’ll create a free sample within 48 hours, with no credit card or commitment required.

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Review & refine

Review the sample and tell us what feels right, what needs changing, and where we need more technical context. We’ll then recommend a fixed-price project, creative credits, or a subscription based on how much content you need.

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Collaborative production

We develop the script, storyboard, and animation alongside your team. Technical stakeholders can review the work at key stages, helping us keep the message clear without making claims the product cannot support.

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Frequently asked questions

Questions AI companies
ask us most often

We want to make sure you feel confident that our service is right for you. Here we’ve looked to address some commonly asked questions. If you have any more specific questions, don’t hesitate to get in touch with a member of the team.

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What is an AI product video?

How do you explain what our AI does to people who aren't technical?

Can you make a video without exposing exactly how our model works?

Our product changes every few weeks. How do you stop the video going out of date?

We don't have a finished product yet, only a working prototype. Can you still make something?

Can this double as content for investors, not just customers?

What if we need changes after the video is delivered?

Can we use the video across different platforms?

What's the pricing structure, and how do I get started?

Contact Us

Ready to elevate your brand?

‍Get your AI video sample today!

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