Explore 10 Video Marketing Types with Real-World Examples from Top Brands

This topic is definitely something that we have talked about before in our contents, from blog to YouTube videos (like the video above). But today we are going to talk more about the types and examples of video marketing, and how it will help your brand.

Okay, although this is a topic that may already be familiar to most of our audience, it doesn’t hurt to refresh some of our memories. So let’s start with the basic question.

“What is video marketing?”

In the easiest terms, video marketing is the use of video content to promote your brand, product, or service. Instead of just telling people what you do, you show them, through storytelling, demos, testimonials, animations, or behind-the-scenes clips.

The reason many brands are now using video marketing is because it helps them communicate better, and also because data shows continued growth in video consumption, with total watch time increasing 44% year-over-year.

Nowadays, you can pretty much find video marketing content everywhere, from social media to even product pages on ecommerce sites. These videos tend to be short and straight to the point. Interestingly enough, trends show that play rates peak for videos over 60 minutes, though engagement tends to decline as the length increases.

And we’ll talk more about that later in this article. So let’s start!

Current state of video marketing

We already touched on this earlier, but let’s get into it a bit more.

Video content is everywhere right now, and people are watching more than ever. Whether it’s on social, YouTube, landing pages, or even in emails, brands are using video as one of their main tools to connect with their audience.

While short videos are still super popular, there’s actually a growing trend with longer content too. Videos over 60 seconds are getting better play rates, which is kind of surprising. Of course, attention spans are still something to keep in mind, so the real challenge is keeping people engaged. That’s where strong storytelling, good pacing, and clean visuals really matter.

Back in 2023, a lot of teams slowed down on video production. Budgets were tighter, priorities shifted, and some projects got pushed. But in 2024, we’re seeing things bounce back. More studios and content teams are picking up speed again, and a big part of that is thanks to AI. Tools are getting smarter, and now a lot of teams are using AI to help plan, edit, and even animate, making the whole process faster and more efficient.

And where are these videos showing up? Pretty much everywhere. From Instagram and TikTok to websites, product pages, and sales decks. Brands are getting more strategic about where they place their videos and how they use them to tell a clearer story.

10 Marketing Video Types and Example

Before we jump in, just a quick disclaimer. Motion design, like most creative industries, tends to have a bunch of different names for the same thing. The terms we use here at Motion The Agency might be different from what other studios or companies use, but most of the time, they mean the same thing.

1. Animated Marketing Video

Animated videos are hands down one of the easiest ways to explain something that’s a bit complex. Whether it’s a new product, a process, or just a big idea, animation helps you break it down and keep people interested. It’s also perfect if you want to avoid boring walkthroughs and do something more creative.

Apollo.io (AI Feature Launch, 2D Animation)

Apollo.io dropped a slick 60-second video to show off their new AI features. It’s all done in 2D animation with some solid music in the background, and it’s already racked up over 5K views.

What makes it work? It’s not your typical SaaS explainer. They went for a more stylized look and feel, which makes it way more engaging and easier to remember.

The takeaway: If you’re in SaaS, animation isn’t just a nice-to-have. It can actually help your product stand out and connect better with your audience.

Copper.co (New Dashboard Launch, 3D Animation)

Copper used a 60-second video to launch their new dashboards and new features; and it looks clean. They mixed 2D and 3D animation to show off what’s new and where they’re headed.

The mix of styles keeps it fresh, especially for a product launch. It gives more depth to the visuals and helps explain technical stuff without losing people.

The takeaway: Blending 2D and 3D is a smart move if you want your launch to hit harder. It shows you’re not just launching something, you’re pushing the brand forward too.

2. Explainer Video

Explainer videos are short, to the point, and built to do one thing. Help people understand what your product or service actually does. They usually highlight a problem, show how you solve it, and guide the viewer through how it works. Then they close with a clear next step. It's a simple structure, but super effective when you want to keep people engaged and drive action.

SparkLoop

This video hit around 5K views and focuses on how Sparkloop helps publishers grow with targeted newsletter recommendations. It tackles a common challenge — getting the right subscribers and turning them into engaged, high-value readers. A big win for anyone running newsletters in today’s noisy digital space.

The video breaks down how Sparkloop’s recommendation engine works. It builds reader profiles and taps into a network of top-quality, vetted newsletters to figure out the perfect match. When it spots a fit, it recommends the right newsletter to the right reader, at the right time.

The takeaway: Sparkloop makes it easy for publishers to grow their ideal audience without taking big risks. If you’re looking to scale your newsletter in 2025, this kind of smart, targeted growth strategy is the way to go.

3. Corporate Video

Corporate videos are basically your chance to show people what your company’s all about. Whether it’s for your team or the outside world, these videos help share your values, build trust, and give a quick look into your story and mission.

The best ones don’t just look good, they highlight real wins, share success stories, and give potential clients or partners a reason to care and get involved. It's about showing who you are, not just what you do.

Cisilion

This 2D animated video tells the story of Cisilion in a fun and engaging way. It walks us through who they are, what they’ve achieved, and where they’re heading. You get a real sense of their journey and commitment to doing IT right, from winning over 25 industry awards to having a global presence in 70 countries and a 98% renewal rate on managed services.

There’s a playful tone throughout that keeps it light and easy to follow, while still hitting all the key points.

The takeaway:

The video wraps with the reveal of Cisilion’s new monogram, a symbol of trust and quality. It reinforces their mission to keep raising the bar for clients. Overall, it’s a solid mix of visuals and storytelling that leaves you excited about what’s next.

4. Walkthrough Video

Training videos help people learn new skills in a way that really sticks. They’re clear, practical, and easy to follow, usually starting with a quick overview of what you’ll learn so you know exactly where to focus.

The content flows step by step, with visuals that bring concepts to life—whether it’s a screen walkthrough or a real-life demo. Often, you’ll get hands-on exercises too, so you can practice and apply what you’ve learned, making it easier to remember and use in real situations.

Canva

This video is a super helpful guide for anyone wanting to put together a great pitch deck in Canva. It’s perfect if you know Canva but haven’t really dug into all it can do, or if you’re worried it might be tricky.

It walks you through organizing your points clearly and shows you how to use Canva’s built-in recorder so you can easily record your presentation without any extra hassle. The vibe is chill and easygoing, so even if you’re not a designer, you’ll feel like you’ve got this!

The takeaway:

Walkthrough videos like this are powerful because they show, not just tell. They help turn casual users or hesitant buyers into confident ones by breaking down the experience in a way that feels real and achievable. When people see exactly how a product fits into their workflow, they’re much more likely to give it a try.

5. Customer Testimonial Video

Customer testimonial videos are a powerful way to showcase real results by letting your customers share genuine stories about how your product helped them overcome challenges and achieve their goals. Keeping these stories honest and relatable builds trust and makes your brand more authentic.

It is important to show the full journey, not just the outcome, but the challenges faced and how your product played a role in the transformation. A relaxed, natural tone keeps the video engaging and helps future customers see themselves in those experiences, creating a stronger connection.

Notion X Remote Customer Testimonial

This video shows how the remote work company Remote is using Notion to seriously level up their operations and cut costs. With over 1,000 employees spread across the world, Remote needed a way to keep everything organized and connected, and Notion became that central hub.

By moving over from another platform, they ended up saving more than $485,000 a year. That’s huge. The video highlights how Notion makes it easier to access info, stay productive, and keep everyone aligned. Whether it’s finding the right doc or integrating with other tools, it’s all in one place.

The takeaway:

Notion helped Remote save money, streamline workflows, and focus on what really matters. And this video tells that story in a way that feels real and easy to connect with. That’s the power of a good customer testimonial. When it’s done right, it doesn’t just show results, it shows why they matter.

By focusing on real pain points and how the product solves them, testimonial videos like this help build trust and make it easier for viewers to see the value for themselves. It’s one of the best ways to move someone from interest to action.

6. Brand Videos

Brand videos are your chance to show people who you really are, not just what you sell, but the values and purpose behind it. They tell real stories that help your audience connect with your journey and what you stand for.

When they hit the right emotion, whether it's humor or something deeper, they stick. If your brand stands for something bigger, this is where it shines.

It’s more than just a story. A good brand video builds trust, shifts perception, and creates loyalty in a way that traditional marketing can’t.

DogStreets (Brand Identity Launch)

This video gives a clean and thoughtful look into the launch of DogStreet’s new brand identity. It’s not just about a fresh logo or packaging, it’s about what the brand stands for. From the visuals to the message, everything is rooted in quality, sustainability, and community.

The video introduces DogStreet’s mission to create high-quality, all-natural food that’s better for people and the planet. It blends lifestyle shots, product close-ups, and relaxed narration to paint a full picture of the brand’s vibe. It feels warm, intentional, and real, like it’s speaking directly to people who care about what they eat and where it comes from.

Visually, it’s on point. You get earthy tones, natural textures, and scenes that reflect local life, all pulled together in a way that’s both premium and grounded.

The takeaway:

Brand identity videos like this do more than just show off a new look. They act as an introduction, letting your audience know who you are, what you care about, and why it matters. When you share your values upfront, you start building trust right away. It’s not just about design, it’s about connection. And that’s what turns a good launch into something people actually remember.

7. Product Demos Video

Product demo videos are all about showing how your product works and why it matters, not just listing features. They give a clear, real-world look at key functions, highlight practical use cases, and include just enough technical detail to keep things informative without overwhelming the viewer. It’s about showing value in action, how your product actually solves a problem, makes something easier, or improves the experience for your users. When done right, a demo video doesn’t just explain your product, it builds confidence and helps people see exactly why it’s worth paying attention to.

Sealit

This product demo video from Sealit takes a fresh approach to showing off their SaaS platform. Using clean 2D animation, it walks viewers through how the product helps secure business communication and works seamlessly with tools like Gmail and Slack.

They’ve paired the visuals with well-timed background music, which adds a bit of energy and keeps things engaging. It’s clear the goal was to create a smooth, memorable experience that actually holds people’s attention.

The takeaway:

Sealit shows how a solid demo video can do more than explain features. With the right mix of animation, sound, and flow, it can turn a walkthrough into something people actually enjoy watching. It's a great reminder that creative execution goes a long way in helping your product stand out and land with the right audience.

8. Social Media Video

Social media videos work best when they’re tailored to each platform. On Instagram, it’s all about eye-catching visuals in square or vertical format, quick, punchy content that grabs attention fast. TikTok leans into vertical videos too, but the vibe is more playful and trend-driven, perfect for relatable, fast-moving content that hits with a younger crowd. YouTube is where you can slow it down a bit. Landscape format, longer videos, and space for deeper storytelling. Then there’s LinkedIn, which calls for a more professional tone. It’s great for content that builds credibility, shows off expertise, and connects with a B2B audience.

This Instagram post from Duolingo is a clever way for the brand to bounce back after a major PR issue. In under a minute, they manage to address the situation head-on while still keeping their signature tone and brand personality intact. What makes it work even more is that they sneak in a quick mention of their product, all within a short skit that feels true to who they are. And judging by the comments and engagement, it’s clear their audience is starting to reconnect with the brand again. Smart move.

The Takeaway:

Duolingo shows how a brand can bounce back from bad press without losing its voice. By staying consistent with their tone, owning the moment, and weaving their product naturally into the content, they kept it real and relatable. Even better, their strong, recognizable brand presence on social makes it easier for people to spot Duolingo anywhere else, whether it’s on another platform or in the app. It’s a solid reminder that consistency builds trust, and a clear brand voice helps you show up strong, even in tough moments.

9. Event Video

Event videos are a versatile way to capture attention before, during, and after events. Pre-event teasers build hype, live coverage brings energy to remote viewers, and highlight reels share the best moments to keep momentum going. For virtual or hybrid events, videos help recreate the in-person experience and reach a wider audience.

Each type boosts engagement, expands reach, and keeps your brand top of mind. Check out our blog "How Corporate Event Videos Keep Your Brand in the Spotlight" to learn more about making event videos work harder for your brand.

Google I/O’24

This video gives a solid look at how far Google has taken its Gemini AI platform. Framed like a keynote event, it features a stage setup, live audience, and all the energy you'd expect from a major tech announcement. The focus is on how Gemini is now integrated across Google's products, reaching over 2 billion users and showcasing some serious advancements in AI.

The takeaway:

This video is a great example of how event-style content can position a brand as the leading voice in its space. By packaging announcements in a high-energy, keynote-style format, companies can reinforce their authority and show they’re driving the future of their industry. For marketers, this kind of video isn’t just about showing new features, it’s a powerful way to build trust, drive engagement, and create momentum for upcoming launches or events. If you’re looking to lead the conversation in your market, event videos like this are a strong move.

10. Company Culture Videos

Company culture videos might sound like they’re just for employees, but they’re actually awesome for marketing too. They give people a real feel for the team, the vibe, and how your company lives its values every day. It’s all about sharing honest stories and behind-the-scenes moments that show what makes you unique.

When you use these videos to show who you are and what you believe in, it helps people connect with your brand on a deeper level. That builds trust and makes your company feel more human. It’s not just great for hiring, it also draws in customers, partners, and anyone who wants to be part of what you’re creating.

Zendesk

This company culture video from Zendesk takes a fun, creative spin on showing what it’s like to work there. Instead of doing the usual corporate stuff, they went with a series of short, visual moments that give you a real feel for the people, the vibe, and what the company stands for. It’s light, relatable, and definitely stands out from your typical software company video.

The takeaway:

Zendesk proves you don’t need a traditional approach to show off your culture. By focusing on the human side of the workplace and leaning into storytelling, they make it easier for people to connect with the brand. This kind of content works not just for recruiting but also for building a brand people actually want to be part of. If you're thinking about employer branding, this is a solid example of how to keep it real and still make an impact.

What is The Right Video Type For You

Honestly, there’s no one right answer. It all comes down to what you’re trying to do. Start by getting clear on your goal. Are you trying to explain something, sell a product, build brand awareness, or just tell a great story? Once you know that, it’s easier to figure out which type of video makes the most sense, whether that’s a demo, testimonial, explainer, or something else.

From there, think about what kind of budget and resources you’re working with. Some videos are quick to turn around, others need more time and effort. Also, take a look at what your team can handle. Got someone great at editing but no animator? That’s going to shape your decision. It’s all about finding the balance between what you want to make and what’s actually doable.

And don’t forget to set a timeline. Having a rough plan keeps things moving and helps avoid last-minute chaos. At the end of the day, the right video type is the one that fits your goals, works with your resources, and feels right for your audience. Keep it simple, stay focused, and build from there.

What To Prepare Before Creating a Video Marketing

Okay, there’s a lot to consider when you decide to invest in a marketing video. And yes, it really is an investment. Not just in budget, but in time, energy, and the resources you put into getting it right. So if you want to make it worth it, you need a clear strategy from the start.

Effective planning for 2025 means thinking across a few key areas. Start with key trends by digging into market analysis and understanding how your audience behaves. From there, build a platform strategy by choosing the right channels and knowing how to optimize for each one. On the production side, make sure you’ve got a solid handle on resource allocation and timeline management. Your budget planning should include both cost estimates and financial forecasting. Don’t forget about your success metrics either. Lock in your performance indicators and know how you’ll track ROI from day one.

There’s no one-size-fits-all answer here, but when you cover all these bases, you’re setting your video up for real results. It’s not just about creating something that looks good. It’s about making sure it performs, aligns with your goals, and delivers long-term impact.

Conclusion

At the end of the day, marketing videos aren’t just a nice touch. They’re one of the most powerful ways to connect with your audience, explain what you do, and build real trust. Whether you’re launching a product, telling your brand story, or showcasing real customer success, the right video can make a big impact.

But great videos don’t happen by accident. They take strategy, planning, and the right creative partner to bring everything together in a way that feels intentional and effective.

If you're ready to turn your ideas into high-impact content, check out our services page to see how we can help. Or book a call with our team and let's talk about what you want to create.