OUR THOUGHTS, COMPILED
Original research to help you make better B2B video decisions
We work directly with B2B, SaaS and tech teams every day, from fast-growing startups to companies like ClickUp, and hear first-hand how their leaders make decisions about video. Here you'll find our studies and benchmark data, built to help you see what works in video today, which trends are growing and where video is heading next.
SAAS HOMEPAGE VIDEO AUDIT
A homepage video keeps visitors 2.2x longer, only if search engines can read it
AVERAGE TIME ON THE HOMEPAGE
VIDEO + SCHEMA
NO VIDEO
VIDEO FOR SALES pilot SURVEY
Sales leaders reveal
how video works inside a deal
what sales leaders told us
More studies on the way
The hype is undebatable, but the results are less clear. We're asking marketers whether they use generative AI, which challenges they think it solves and how it fits into their video process.
Our pilot gave us a first read from 21 sales leaders. The full study asks around 100 senior sales leaders in the US, UK and Canada how they use video, what it changes in a deal and how they measure the results.
Stay ahead of what's working in B2B video
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