Scaling Smarter: How Obrizum Saved More Than £150K With Motion’s Subscription Model
Obrizum, a leading Learning and Development company, was one of our first subscription clients. They initially came to us for support with training content for their L&D clients, including onboarding videos and internal training materials. Over time, the partnership expanded to include marketing assets such as explainer videos, lower thirds, opening and closing bumpers.
With the work split roughly 70% client-facing and 30% internal, Obrizum saved nearly £320,000 over two years, while we delivered hundreds of animations across their business.
With the work split roughly 70% client-facing and 30% internal, Obrizum saved nearly £320,000 over two years, while we delivered hundreds of animations across their business.
Project type
Subscription
Project timeline
24 months
Deliverables
108 videos
Motion The Agency’s process is extremely transparent,
deliver topic-quality results, and has proven to be a reliable and trusted partner.
deliver topic-quality results, and has proven to be a reliable and trusted partner.
Oscar Forshaw-Swift
Head of Content
The challenges
Challenges Obrizum faced
Increase in video demand with a small internal team
As Obrizum’s client base grew, they faced internal bottlenecks due to rising video production needs and a limited in-house team.
Unpredictable video needs
Most of Obrizum’s videos were created for clients, with demand fluctuating month to month. Hiring a full creative team wasn’t ideal when workloads constantly shifted.
Too high of a cost
With the volume and variety of videos required, working with traditional agencies would have been too costly for Obrizum.
Scope of the project
Full-scope creative partnership
with Obrizum
Subscription
108 videos delivered. A fraction of the cost.
Obrizum needed support on both their clients' projects and their internal needs, covering Learning and Development content as well as marketing purposes. They required a steady flow of video content, from product explainers to brand and marketing animations, but with traditional pricing, scaling that output would’ve been costly. With our subscription model, everything became simpler — one flat monthly rate, unlimited projects, and a dedicated team ready to jump in whenever needed.
Here’s how it breaks down:
93 x 60s premium videos | £3,900
= £362,700
3 x 90s premium animated videos | £4,400
= £13,200
2 x 150s premium animated videos | £5,200
= £10,400
Animated assets creation package | £3,500
= £3,500
Total
= £389,900
With a subscription, the total they paid was:
£4,880 x 24 months
£117,120
They saved around 70% or around £272,780 with subscription model.
Range of projects
The outcomes of
a two-year partnership
In just two years of working with us, you can achieve the same results as Obrizum: over 108 animations, from quick 30-second branding clips to 3-minute training modules. Our designs are built into every course, with custom opening bumpers for each slide and video. Most of the content combines 2D animation with real-life footage, creating dynamic and engaging videos. Think of us as a white-label animation partner, seamlessly fitting into your content workflow.
Impact
Our impact
Two years with Obrizum has left a huge mark on Motion The Agency. As our first-ever subscription client, we built our workflow together, and it’s now a far more robust system than when we first started. And the impact is clear — our work is still everywhere across their brand:
Our explainer video continues to be the hero on their website.
Our branding animations are still part of their Slides templates and used across their content.
Lesson learned
Key takeaways
Long-term projects tend to get more complex,
which is why strong communication between us and the client is key to success.
We scaled Obrizum’s training video production to over 108 high-quality pieces, including onboarding and module training videos. Each piece was crafted to perfection, ensuring the messages were clear and easy to understand.
Quality has always been one of our top priorities. Even after projects wrap, our work continues to live on through Obrizum’s website and internal content.
Frequently asked questions
Got questions?
We've got answers
We want to make sure you feel confident that our service is right for you. Here we’ve looked to address some commonly asked questions. If you have any more specific questions, don’t hesitate to get in touch with a member of the team.
How does Motion The Agency’s subscription model work?
Why use Motion The Agency for training video production?
Can Motion handle both internal and client-facing projects?
What makes Motion The Agency different from traditional agencies?
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