B2B Video Production

Building a stronger case across the whole buying group

B2B decisions rarely rest with just one person. Marketing, product, finance, IT, procurement, and leadership can all look for something different. We create videos that keep the core story clear while giving each stakeholder enough substance to understand the value, share it internally, and move the decision forward.
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80%

of our clients are
B2B companies

500+

videos made every year
across industries

5/5

Average across 27
verified Clutch reviews
WHAT WE LEARNED

Most B2B buyers
decide with people
you'll never meet

This is why a B2B video has to do more work than most people expect from it. It's rarely watched by just one person, and it's rarely watched only once, so here's what that actually looks like in practice.
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The typical B2B buying group involves six to ten people, each bringing their own independently gathered research to the table before comparing notes with the rest (Gartner).
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86% of B2B purchases stall at some point during the buying process, which is exactly why content that can be revisited and shared matters more than a single conversation (Sopro).
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63% of B2B deals take at least three months to close, and one in five take over a year, so a single video is rarely doing its job in one sitting (Sopro).
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Initial stakeholders and final decision-makers often have different priorities, which is why a video written for only one of them tends to lose the other (SBI).
The Advantages

How video keeps
‍complex buying decision moving

A strong B2B video gives everyone the same starting point. It makes the offer easier to understand, gives buyers something useful to share, and keeps the main case intact as more people become involved.
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Frame

Put your product or service in the context of the problem the buying group is already trying to solve.
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Prove

Support your claims with real product detail, customer evidence, or a clear demonstration of the outcome.

Align

Give product, finance, IT, procurement, and leadership one consistent understanding of what is being considered.
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Reinforce

Create something buyers can return to, replay, and share throughout a longer sales process.
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CUSTOMER STORIES

How Primer keeps coming back to us across three rebrands

Let's look at an example of our work with Primer, a VC-backed payments platform that's expanded from checkout into a full payments infrastructure business.
Primer has come back to us three times since 2023, and each time their brand had moved on. Their most recent project needed a launch video for several new features while their brand guidelines were still being finalised, so we worked from their pitch deck and built stylized UI mockups for features that weren't fully built yet.

What we did

  • Built a launch video introducing multiple new features under Primer's newest brand direction, working from a pitch deck rather than finished guidelines.
  • Created stylized UI assets for product features that were still in development.
  • Shared the first 2 to 3 storyboard frames within 24 hours to confirm direction early and avoid rework later.
  • Ran short, regular update meetings with Primer's Product, Marketing, and Design teams to keep feedback moving despite a tight deadline and several stakeholders weighing in.
"We loved the video you created for our Reconciliation launch last year. We're rolling out a product suite at the end of April and it would be great to collaborate again."
Nikita Mavinkurve
Product Marketing Lead, Primer
Types of B2B Videos

B2B videos 

we make most often

These are the videos we get asked for most often, and the ones that tend to get shared most inside a company.
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Explainer videos

Break down complex products or services into simple, digestible content.
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Case study videos

Highlight your success stories and demonstrate real-world impact.
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Corporate videos

Build brand awareness and trust through compelling storytelling.
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Product demos

Showcase your offerings in action with detailed walkthroughs.
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Training videos

Educate your team or clients effectively with interactive learning experiences
Our work

Some of our favourite B2B work

These are the projects we point to first when a B2B team asks what we can do, picked because they held up in front of more than one kind of audience.

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Our Process

Creating your perfect
‍B2B product video

Here's how we take your B2B video from a rough idea to something that works for everyone who ends up watching it.

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Get free sample

Tell us about your product and the people who need to understand it, and get a free sample video within 48 hours. No credit card and no commitment needed to start.

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Review & refine

Let us know what you and anyone else on your team think of the sample. If it's a good fit, we'll move into a fixed price project or a subscription, whichever suits how much B2B video content you need.

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Collaborative production

We'll check in with you at key points, so the video stays accurate and still makes sense to someone seeing it for the first time, whether that's a prospect, a colleague, or someone your contact forwards it to later.

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Frequently asked questions

Questions B2B companies
ask us most often

We want to make sure you feel confident that our service is right for you. Here we’ve looked to address some commonly asked questions. If you have any more specific questions, don’t hesitate to get in touch with a member of the team.

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What is B2B video production?

How do you make a video that works for several different decision-makers at once?

Our prospects often forward our content to people on their team we never speak to. Does that change how you approach the video?

Our sales cycle is long. Can one video really help across a process that takes months?

Can this double as something our team uses directly in sales conversations, not just marketing?

What's the pricing structure, and how do I get started?

Contact Us

Ready to elevate your brand?

‍Get your B2B video sample today!

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