SAAS EXPLAINER VIDEO

Selling your product before your sales team ever joins the call

A good SaaS explainer video does more work than most teams expect from it. Most buyers now try to work out if your product is worth their time before anyone from your team says a word to them. They watch a video, poke around a trial, and decide from there. We build the videos that carry that weight, clear enough to explain what your product actually does, and convincing enough to move someone from browsing to trying it.
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48 hrs

Get a free video sample and we'll deliver it within 48 hours.

500+

Videos made yearly, delivered on time every time.

5/5

Average rating across Clutch and Google profiles.
WHAT WE LEARNED

Most SaaS buyers decide before they ever speak to you

This is exactly why the video on your site, and the one inside your trial, has to work harder than it used to.
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Buyers complete roughly 70% of their evaluation before contacting a vendor, and 81% have already chosen their shortlist before sales even enters the picture (6sense 2025 B2B Buyer Experience Report).
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67% of B2B buyers say they'd prefer to buy without talking to a salesperson at all (Gartner, cited in 2026 SaaS sales research).
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Self-serve free trials convert at just 4.6% on average, compared with 17.4% for signups that get some human guidance along the way, which is exactly the gap a strong self-serve video is built to close (ChartMogul and ICONIQ Capital, 2026).
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Across the SaaS industry, the median activation rate, meaning the share of new signups who actually reach real product value, sits at just 38% (2026 SaaS PLG benchmark data).
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Why is works

Why SaaS product videos
are essential

A good SaaS explainer video does four things well.
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Simplified

Turns complex SaaS features into something anyone can understand in a few seconds.
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Demonstrate

Shows your product actually working, not just a list of what it can do.
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Highlight

Shows people what makes your product different from every other tool that looks like it.
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Engage

Reaches the people who can help your SaaS grow, from new users to the people who approve the purchase.
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CUSTOMER STORIES

How one SaaS explainer video for Mirakl grew into 8 projects in 7 months

Let's look at an example of our work with Mirakl, an enterprise marketplace SaaS platform working with major retailers.
Mirakl is an enterprise marketplace SaaS platform. They came to us needing a single 2 minute explainer that could do the job a demo call usually does, get a first time viewer to understand the product's real value fast enough to want to see more.

What we did

  • Built the first video around the audience's actual pain point rather than a feature list
  • Made the solution easy to trust before the viewer ever spoke to Mirakl's team
  • Kept the visual system consistent as the relationship grew, so every new asset felt like part of one library rather than a one-off
  • Delivered 30+ videos and 11 Lottie animations across 8 projects over the following months
“We all love the quality of your work and would be super keen to partner again with you on more videos in the future”
Gavin Jones
Lead Brand Designer, Mirakl
Types of Saas Videos

Types of SaaS videos 

we excel in

These are the videos we get asked for most often, and the ones we've gotten best at making.
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Explainer videos

Turn what your product does into something a first time visitor understands in under a minute.
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Product demos

Show the core workflow that gets someone to their first real moment of value, not a tour of every setting.
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Onboarding and in-app videos

Help a new trial user reach activation faster, right inside the product, not just on your marketing site.
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Customer story videos

Let a real customer make the case for you, which tends to land harder than anything you say about yourself.
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Feature announcement videos

Tell existing customers what's new without making them read a changelog.
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Comparison videos

Show, clearly and fairly, what makes your product the better choice for a specific kind of buyer.
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Investor pitch videos

Captivate and convince potential investors with a compelling vision of your SaaS solution
Our work

Some of our favorite SaaS work

These are the projects we point to first when someone asks what we can do, picked because they show what a SaaS video looks like when everything comes together.

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Our Process

Creating your perfect
‍SaaS product video

From concept to captivating final product, our streamlined process ensures your corporate video delivers maximum impact.

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Get free sample

Tell us about your product and get a free sample video within 48 hours. No credit card and no commitment needed to start.

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Review & refine

Let us know what you think of the sample. If it's a good fit, we'll move into a fixed price project or a subscription, whichever suits how much SaaS video content you need.

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Collaborative production

We'll build the video with you, checking in at key points so the script, the visuals, and the parts that show your product actually working stay accurate and on brand.

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Frequently asked questions

Got questions?
We've got answers

We want to make sure you feel confident that our service is right for you. Here we’ve looked to address some commonly asked questions. If you have any more specific questions, don’t hesitate to get in touch with a member of the team.

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What is a SaaS explainer video?

How do you make a SaaS explainer video?

Our product does a lot. How do you decide what to actually show in the video?

Can this video work both on our landing page and inside our onboarding flow?

Our UI changes all the time. Won't the video be out of date in a few months?

We're pre-revenue and don't have many paying customers yet. Can you still make a strong video?

Do you only make one big video, or can we get a library of shorter content too?

What if we need changes after the video is delivered?

Can we use the video across different platforms?

What's the pricing structure, and how do I get started?

Contact Us

Ready to elevate your brand?

‍Get your SaaS video sample today!

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