Mirakl

Mirakl Case Study: Scaling Enterprise Marketing Content Across Channels

Mirakl came to us in late 2025 for a 2-minute explainer video. Over 7 months, our partnership grew across 6 contracts and 8 projects, producing 30+ videos and 11 Lottie animations. As their B2B video marketing needs expanded across multiple campaigns and channels, they needed flexible, reliable creative support. We helped them scale content efficiently, stay on brand, and maintain quality across every deliverable.

Project type

Mixed Deliverables

Project timeline

Ongoing

THE CLIENT

Mirakl

Mirakl is a French venture-backed SaaS company powering enterprise marketplaces for retailers, B2B companies, and brands. Headquartered in Paris and Boston, they’re trusted by 450+ global brands and supported by 100,000+ third-party sellers. In 2026, they’re rolling out summits in four countries and multiple product launches, all requiring creative support to keep marketing consistent and engaging.

Brands They Worked With

TESTIMONIAL

The project:
‍From single project to long-term partnership

We all love the quality of your work and would be super keen to partner again with you on more videos in the future

Gavin Jones

Lead Brand Deisgner

What started as a single project quickly evolved into a long-term partnership with Mirakl. Our role grew from creating standout videos to becoming their 360 creative partner, providing marketing event support, developing branding across four global events, editing client testimonial and event recap videos, producing product launches and explainer content, and designing new Lottie animations for their website.

A purple background with squares and dots

THE Challenge

Challenges we faced

Coordinating multiple stakeholders

With rapid internal changes at Mirakl, we communicated directly with both their product and marketing teams, managing 7+ rounds of revisions — from logo tweaks to copy updates and product section changes. Staying aligned across departments was key to keeping the projects on track.

Creating UI from scratch

Many projects were tied to event launches, and Mirakl didn’t provide UI screens. Working under tight deadlines across multiple events, we collaborated closely with their product team to create mock-up UI assets that closely matched the products still in development, while keeping everything stylized, clear, and on-brand.

Managing multi-format production

This project wasn’t just about animation — we also delivered event assets (stage backdrops, openings, speaker intros), 8 customer interview video edits, and Lottie animations for their website. With very little time between the four events, coordinating all formats simultaneously required a structured workflow to efficiently manage versions, assets, and approvals without compromising quality.

OUTPUT

The results

As a returning client, Mirakl continued to rely on Motion The Agency for their enterprise video needs. Over the past five months, we delivered:

4 Videos

Two 2-minute videos

Duration

Voiceover

Communication style

Event assets

Openings

Stage backdrops

Speaker intros

Other materials

11 Lottie animations

Currently live on their website

Currently, we’re working on:

Event customer videos

8 completed

30 expected by the end of the contract

Four 60s recap videos

For their launch event in:

London

Munich

Paris

New York

20 Lottie animations

In progress covering Marketplace, Connect, Catalog Platform, Payout sections for their website

THE Timeline

How we did it

Shift work

For tight-deadline Mirakl projects, we allocated team members across different shifts to keep production moving without delays. Multiple team members rotated across the project at different hours, helping us maintain momentum throughout the week. When deadlines were tied to major campaigns or events, we also added weekend shifts to make sure everything was delivered on time without compromising quality.

Parallel production

On some projects, 4 or more team members worked simultaneously on different parts — from animations and event assets to customer interviews — allowing us to deliver more in less time while maintaining quality across all formats.

Sclaeable asset creation

Every asset was designed with reuse and repurposing in mind, so videos, UI mock-ups, and Lottie animations could be leveraged across campaigns, events, and channels without compromising brand consistency or visual quality.

Lesson learned

Key takeaways

From One Project to a Full Partnership

What started as a single explainer video grew into a long-term creative collaboration over 7 months, spanning multiple projects and contracts.

Comprehensive Creative Support

We handled everything from videos and event assets to UI mock-ups and Lottie animations, helping Mirakl scale their content across campaigns and channels.

Agile, High-Output Production

With tight deadlines and multiple events, 4+ team members worked in parallel — including weekend shifts — keeping production fast, flexible, and high-quality.