GieniABX built a new AI category. We built the content system behind the launch.
and give us enough content to sustain it.
Who is GieniABX?
autonomous business execution.
The platform helps professionals move work from idea to outcome, combining AI automation with human approval and control.
As a new category, GieniABX needed to make a complex product easy to understand and show why this approach to AI matters.
“Thanks for the quick turnaround given
the tight deadline, I really appreciate it.”
One production system.
Multiple stages of the buyer journey.
The smartest part of the campaign was not simply the number of videos. It was how much work each video could do. Instead of producing isolated assets for separate channels, we created a connected library of video content that could move with the buyer.
-
Paid ads
Awareness -
Social media
Consideration -
Learning hub
Education
Primary focus - Paid media
Secondary focus - Organic social media
Tertiary focus - E-learning video content
Watch the campaign
The challenges of building a new AI category at launch speed
-
Strict inflexible deadline due to campaign needs
GieniABX needed 2–3 videos every week to support the launch campaign, with no room for production delays. Each video needed to move quickly from concept to final delivery while maintaining the quality expected for a new category launch.
-
Maintaining consistency across every asset
With multiple different videos covering different messages and use cases, keeping a consistent visual language was critical. Without a clear creative system, the campaign risked feeling like separate pieces instead of one connected launch.
-
Managing multiple videos at different stages
With a continuous stream of content required, storyboards, design, animation, and feedback could not happen one after another. The team needed to keep multiple assets moving at the same time while ensuring every video still felt like part of one campaign.
The impact of a connected content system
-
Launch-ready content at scale
14 videos delivered in six weeks to support GieniABX's new AI category launch with a steady flow of content. -
One system, multiple channels
The same creative foundation powered paid ads, social media content, and the GieniABX learning hub. -
Content across the buyer journey
Videos introduced the category, explained ABX, and supported deeper education at every stage of the buyer journey. -
More impact from every asset
Every source video was reformatted and adapted for different formats and platforms-maximising reach and value.
Get free sample
Let's build something great together! Get free video & design sample
Ready to animate your vision? Contact us for your
free video or design sample
Thank you!
Your submission has been received.
