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GIENIABX

GieniABX built a new AI category. We built the content system behind the launch.

GieniABX needed a consistent flow of content to introduce a new AI category, educate buyers, and support paid campaigns. Motion delivered 14 videos in six weeks, creating a scalable content system used across YouTube ads, social channels, and their learning platform.

Project type

Fixed price

Deliverables

14 videos

Project timeline

6 weeks

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210K+

visits driven to GieniABX's website

14 million+

YouTube cumulative views

56 million+

campaign impressions

The brief was not “make us a video.” It was “help us build a market around a new idea”
and give us enough content to sustain it.

THE CLIENT

Who is GieniABX?

GieniABX is building a new category of AI:
autonomous business execution.
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The platform helps professionals move work from idea to outcome, combining AI automation with human approval and control. 
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As a new category, GieniABX needed to make a complex product easy to understand and show why this approach to AI matters.

THE need

They lead the strategy.
We become the creative engine behind it.

Introducing a new AI category

GieniABX needed to explain an unfamiliar category
and show how autonomous execution differs from traditional AI.

Creating content for every stage
of the buyer journey

One video was not enough. GieniABX needed a library of content that could educate audiences, explain ABX, and support different buyer questions.

Keeping up with a fast-moving launch

With 2–3 videos needed every week, GieniABX needed a creative partner
that could scale production without slowing the campaign down.

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"Thanks for the quick turnaround given
the tight deadline, I really appreciate it.”

Samuel Pasquier

Multimedia Designer

BUILT FOR EVERY STAGE

One production system.
Multiple stages of the buyer journey.

The smartest part of the campaign was not simply the number of videos. It was how much work each video could do. Instead of producing isolated assets for separate channels, we created a connected library of video content that could move with the buyer.

Paid ads

Awareness

Social media

Consideration

Learning hub

Education

Primary focus - Paid media

Beyond organic social content, GieniABX also uses the videos for paid campaigns, reaching specific audiences across different markets and directing them to their homepage to learn more about the product.

Secondary focus - Organic social media

We reformatted the content for different platforms, helping them maintain a consistent message across every channel.

Tertiary focus -
E-learning video content

Videos also became part of GieniABX’s e-learning platform, helping users understand specific challenges and how AI can solve them.

Video results

Watch the campaign

the challenges

The challenges of building a new AI category at launch speed

Strict inflexible deadline due to campaign needs

GieniABX needed 2–3 videos every week to support the launch campaign, with no room for production delays. Each video needed to move quickly from concept to final delivery while maintaining the quality expected for a new category launch.

Maintaining consistency across every asset

With multiple different videos covering different messages and use cases, keeping a consistent visual language was critical. Without a clear creative system, the campaign risked feeling like separate pieces instead of one connected launch.

Managing multiple videos at different stages

With a continuous stream of content required, storyboards, design, animation, and feedback could not happen one after another. The team needed to keep multiple assets moving at the same time while ensuring every video still felt like part of one campaign.

Key takeaways