Healthcare video production

Making your health product clear to everyone who needs it

Healthcare videos often need to work for people with very different levels of knowledge. At Motion, we turn complex products, processes, and data into clear visual stories that patients can follow, professionals can use, and reviewers can assess.
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58%

 of everything we make
is an explainer video

500+

videos made
every year

5/5

Rating from our healthcare
clients on Clutch
WHAT WE LEARNED

Most people struggle to understand
unfamiliar health information

The challenge is not only medical terminology. People may be worried, distracted, or making an unfamiliar decision, so every explanation needs to be clear without becoming incomplete.
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Only 12% of US adults have the health literacy to fully understand and act on health information, meaning nearly 9 in 10 people will struggle with at least part of what your product tells them (HHS National Assessment of Adult Literacy).
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Patients immediately forget 40 to 80% of the medical information they're given, and about half of what they do remember, they remember wrong (Journal of the Royal Society of Medicine).
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Understanding tracks education closely, people without a high school diploma recall around 38% of care recommendations, against 65% for college graduates, so clear content can't assume a well-read audience (Endocrinology Advisor).
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Patient education videos rated highly understandable earn significantly more views, likes, and comments than harder-to-follow ones, which makes plain language a reach strategy, not just a courtesy (JMIR).
The Advantages

Why healthcare videos are essential

A strong B2B video gives everyone the same starting point. It makes the offer easier to understand, gives buyers something useful to share, and keeps the main case intact as more people become involved.

Clear

Turns medical and technical detail into something a person with no health background can follow on the first watch.

Reassure

Helps people make health decisions with calm, clear videos that explain your product without worry or hype.
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Show clearly

Shows your product or process working step by step, so people know exactly what to expect.

Review ready

Modular scenes let you update specific sections without rebuilding the entire video.
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CUSTOMER STORIES

How Metabolon makes complex science
easy to watch

Let's look at an example of our work with Metabolon, a bioinformatics company working in health and life sciences research.
Metabolon has worked with us twice, on a 30 second and a 60 second animated brand video. Both projects had the same job at heart, taking genuinely specialised science and making it clear enough for a wider audience to follow.

What we did

  • Produced two animated brand videos, 30 and 60 seconds, for Metabolon's platform and research work.
  • Turned specialised bioinformatics work into a story a non-expert viewer can follow.
  • Delivered on time both times, staying flexible as the team's needs shifted.
  • Helped increase the click-through rate on their Google Ads after the first video launched.
"Thank you all so much Motion The Agency for your hard work - I think we achieved a really beautiful end product. I am glad to have worked with the team again and look forward to giving you more business in the future!"
Christy Matthews
Director of Global Commercial Marketing, Metabolon
TYPES OF HEALTHCARE VIDEO

Types of healthcare videos 

we make most often

At Motion, we create various types of healthcare videos that suit your problem best. These are the videos we get asked for most often, and the ones that tend to matter most when the viewer's health is involved.
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Explainer videos

Explain a condition, treatment, or product in plain language a first time viewer can follow.
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Patient education videos

Help patients understand what to do and why it matters, in a format they'll actually remember.
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Product demo videos

Show your device or app doing its job, step by step, with nothing left to guess at.
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Onboarding videos

Walk new users through your health app so the first experience feels simple instead of clinical.
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How it works videos

Show what happens behind the product, or inside the body, in visuals instead of jargon.
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Training videos

Help clinical and care staff learn a process clearly, without pulling them into another live session.
Our work

Some of our favourite healthcare work

These are the projects we point to first when a health company asks what we can do, picked because they made complicated health topics feel clear and calm.

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Our Process

Creating your perfect
healthcare video

Here's how we take your healthcare video from a rough idea to something both your audience and your reviewers are happy with.veryone who ends up watching it.

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Get free sample

Tell us about your product and get a free sample video within 48 hours. No credit card and no commitment needed to start.

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Review & refine

Share the sample with your team, including any clinical or legal reviewers who need to sign off. If it's a good fit, we'll move into a fixed price project or a subscription, whichever suits how much video content you need.

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Collaborative production

We'll check in with you at key points, so the script stays medically accurate and review feedback gets built in as we go instead of after everything is animated.

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Frequently asked questions

Questions healthcare companies ask us most often

We want to make sure you feel confident that our service is right for you. Here we’ve looked to address some commonly asked questions. If you have any more specific questions, don’t hesitate to get in touch with a member of the team.

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What is healthcare video production?

Our content needs clinical and legal review. How does that fit into your process?

How do you simplify medical information without making it inaccurate?

Can you make videos for both patients and healthcare professionals?

Our topic is sensitive. How do you handle tone?

Do you understand health advertising and privacy rules?

Can video work for healthcare marketing, not just patient education?

What if we need changes after the video is delivered?

Can we use the video across different platforms?

What's the pricing structure, and how do I get started?

Contact Us

Ready to elevate your brand?

‍Get your healthcare video sample today!

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