Top 10 Video Creation Companies and How to Choose the Best One for Your Team

Key takeaways

• Video creation is different from traditional video production. It’s digital-first, motion-led, and built for websites, ads, product pages, and social platforms, not physical sets.
• There’s no “best” type of video creation company. Subscription giants, boutique specialists, and traditional studios each serve different needs, budgets, and workflows.
• The right partner fits how your team works. Beyond portfolios, look at communication style, turnaround speed, revision process, and how well the agency understands your goals.
• Pricing transparency matters as much as creative quality. Clear pricing, defined scopes, and visible risk policies make it easier to plan, budget, and trust your video partner.

What is a video creation company?

The way brands use video has changed a lot. Not too long ago, “video production” usually meant hiring a local crew, renting expensive cameras, and spending long days on a physical set. That still has its place, but today, many brands are leaning toward video creation instead.

Video creation is a more digital-first approach. It focuses on motion graphics, 3D animation, and flexible video assets built for screens. Websites, social feeds, ads, and product pages. Not film reels.

If you’re here, you’re probably dealing with a growing list of video needs. Explainers, social ads, UI walkthroughs, product demos. And you want a partner who can help you keep up without the cost, complexity, and delays that often come with a traditional production house.

So, what is a video creation company, really?

A video creation company helps brands plan, produce, and deliver video content for marketing, sales, training, or brand communication. In simple terms, it takes ideas and turns them into videos people actually watch, understand, and take action on. By that definition, Motion The Agency fits squarely into the video creation category.

Depending on the project, a video creation company might handle everything end to end, or jump in where it’s needed most:

• Strategy and planning
• Getting clear on the goal, the audience, the message, and where the video will live.
• Creative development
• Writing the script, building storyboards, and locking in the visual direction.
• Production
• Creating the video itself, whether that’s animation, motion graphics, live action, or a hybrid approach.
• Post-production
• Polishing visuals, refining motion, adding sound design or voiceover, and exporting final versions for different platforms.

This guide goes beyond the usual list of names. Instead of just telling you who’s out there, we break down pricing transparency, turnaround times, and risk policies to help you find a video creation partner that actually fits how your team works.

The 3 types of video creation companies

Before you start comparing agencies, it helps to understand who you’re actually hiring. Most video creation companies fall into one of three buckets. None of them are wrong. They’re just built for very different teams, workflows, and expectations.

• The Subscription Giants (e.g., Superside): Built for enterprise-scale teams. You pay a high monthly retainer to access a large, systemized platform of creatives. This model works well for handling volume, but it often comes at the cost of personal attention and higher pricing. This option usually makes sense if:
  • Your company has high-volume content needs across multiple platforms
  • You prefer a structured platform over hands-on creative collaboration
  • Budget predictability matters more than creative flexibility
• The Volume Factories (e.g., Content Beta): Designed for speed and output. These teams focus on producing large amounts of B2B content quickly, which can be helpful when timelines are tight. The tradeoff is that the work can sometimes feel templated or less distinctive. This option is a good fit if:
  • Speed and quantity are your top priorities
  • Template-based visuals are acceptable for your brand
  • You need to fill a content pipeline fast without overthinking every asset
• The Boutique Specialists (e.g., Motion The Agency): Often the sweet spot for growing teams. Boutique studios focus on high-end craft, closer collaboration, and direct access to senior creatives or founders, without the overhead of large agencies. While Motion The Agency falls into this category, it also offers a subscription model for teams that want flexibility without sacrificing quality. This approach is explored in more detail in the “Getting the best out of DaaS” blog. This option makes sense if:

• You care about quality, clarity, and strong storytelling
• You want direct access to experienced creative leads
• You need flexibility without paying enterprise-level retainers

MTA’s list of top 10 video creation companies

A quick note before we start. This is not a ranking list, and we’re not claiming that one agency or company is better than another. Every team operates differently, and each model has its own strengths.

This list is based on a combination of public data from platforms like Clutch and G2, along with our team’s professional observations from reviewing their work and understanding how these agencies operate in real-world projects.

No single type of agency is objectively better than the others. The right choice depends on your goals, budget, workflow, and the kind of creative support your team needs. With that said, let’s start.

1. Motion The Agency

Best for: Premium motion graphics and digital-first video creation with minimal financial risk.

Motion The Agency is built for brands that prioritize animation, motion graphics, and scalable digital assets over traditional filming. As an animation-forward studio, they help teams produce high-quality video content without the overhead or rigidity of a traditional production house.

Clients can work through fixed-price projects, hourly support, or a design-as-a-subscription model. To reduce upfront risk, Motion The Agency also offers a free sample video, allowing teams to validate quality before committing. If you’re interested in seeing how clients use their services, check out the GotPhoto case study.

Primary services:

Motion graphics, 2D and 3D animation, explainer videos, product demos, UI animation, and digital-first commercial videos.

Pricing:

Fixed price projects start from £2,700 per video, with monthly subscriptions from £2,920 for ongoing needs.

Pros:

• Transparent pricing and flexible engagement models
• Free sample video to reduce risk
• Award-winning SaaS and B2B experience
• Fast turnaround, often within 48 hours
• Best suited for animation-first or hybrid projects

Cons:

• No in-house live-action shoot

2. Superside

Best for: Enterprise teams that need high-volume creative production at global scale.

Superside operates as a creative-as-a-service platform built for large organizations with constant design and video demands. Instead of a traditional agency model, it provides access to a large, distributed team of creatives supported by structured workflows and AI-assisted production.

The platform is designed to handle volume efficiently. With a centralized dashboard for briefs, revisions, and communication, Superside works well for teams that value process, predictability, and scale over hands-on creative collaboration.

Primary services:

Creative-as-a-service, motion graphics, video production, design assets, and campaign support for enterprise teams.

Pricing:

Subscription-based pricing typically starts around $10,000 per month, depending on scope and usage.

Pros:

• Built for enterprise-scale creative demand
• Large global team enabling fast turnaround
• Centralized platform for managing projects
• Strong focus on AI-assisted workflows

Cons:

• Less personal, hands-on creative involvement
• Higher price point may not suit smaller teams or startups

3. Content Beta

Best for: B2B and SaaS teams that need fast, high-volume content production.

Content Beta is built for speed and consistency. The studio focuses heavily on B2B and SaaS content, helping marketing teams produce a steady stream of demos, explainers, and customer-facing assets without slowing down internal workflows.

Their model is designed around repeatable output. Using a credit-based creative subscription, teams can quickly move between video editing, design tasks, and simple motion work, making it easy to keep large content calendars on track.

Primary services:

Product demos, explainers, testimonial edits, feature walkthroughs, social content, and marketing design assets.

Pricing:

Subscription-based, using a credit system. Pricing varies by plan and usage.

Pros:

• Fast turnaround, often within 24–48 hours
• Strong focus on B2B and SaaS use cases
• Flexible credit-based model with rollover options
• Ideal for continuous, utility-driven content

Cons:

• Less suited for high-end hero videos
• Limited depth for advanced 3D or complex motion graphics

4. YumYum Studio

Best for: Brands looking for warm, character-driven animation with a friendly tone.

YumYum Videos specializes in approachable 2D character animation that focuses on storytelling and human connection. Their work is well suited for explaining complex ideas in a simple, relatable way.

They follow a clear, structured production process and are a strong fit for brands that prefer soft, friendly visuals over abstract or highly technical motion styles.

Primary services:

2D character animation, explainer videos, and educational content.

Pricing:

Project-based, typically mid to high range depending on scope.

Pros:

• Strong character animation and storytelling
• Consistent, polished 2D style
• Clear communication and process

Cons:

• Not ideal for advanced 3D work

5. Wyzowl

Best for: Brands that want classic 2D explainer videos with a predictable, highly structured process.

Wyzowl is one of the most established explainer video companies in the industry. They’re known for their systemized workflow, clear milestones, and reliable delivery, making them a safe choice for teams that value consistency and process over experimentation.

Their explainer style is familiar and proven, which works well for brands that want clarity and dependability rather than trend-driven or visually experimental motion design.

Primary services:

2D explainer videos, product explainers, onboarding videos, and educational content.

Pricing:

Fixed, project-based pricing with clear scopes defined upfront.

Pros:

• Extremely structured and reliable workflow
• Large track record producing thousands of explainers
• Fixed pricing and clear timelines
• “Unlimited revisions” during specific stages

Cons:

• Less suited for advanced 3D or modern motion systems
• Visual style may feel conservative for design-led brands

6. Demo Duck

Best for: Brands that want handcrafted, artisanal animation with distinctive visual styles.

DemoDuck is known for its craft-driven approach to animation. Instead of relying on standard motion graphics, they focus on handmade techniques like stop motion, cel animation, puppetry, and mixed media, creating videos that feel warm, tactile, and full of personality.

Their work is highly design-forward and story-led, making them a strong fit for brands that want to stand out visually and create a deeper emotional connection, rather than following a typical corporate explainer style.

Primary services:

Stop-motion animation, cel animation, mixed-media explainers, brand storytelling, and educational videos.

Pricing:

Premium, project-based pricing with longer timelines due to the handcrafted production process.

Pros:

• Unique, handcrafted animation styles
• Strong storytelling and emotional depth
• Highly distinctive and memorable visuals

Cons:

• Higher cost and longer production timelines
• Less suited for fast, high-volume content needs

7. Buff Motion

Best for: Brands that want bold, design-led motion graphics with a premium visual identity.

Buff Motion is a design-first motion studio known for sleek, modern, and highly polished animation. Their work focuses on brand expression, using motion to elevate how a brand looks and feels across platforms.

They specialize in building cohesive motion systems and guidelines, making them a strong fit for companies that care about long-term visual consistency rather than one-off commercial outputs.

Primary services:

Brand motion systems, 2D and 3D animation, kinetic typography, brand films, and design-led motion graphics.

Pricing:

Project-based, typically positioned in the premium range.

Pros:

• Strong design-led and brand-focused motion work
• Highly polished, modern visual style
• Trusted by major global brands like Google, Meta, and BBC

Cons:

• Less suited for high-volume or utility-driven content
• Not a generalist production studio for broad commercial needs

8. Not Real TV

Best for: Brands looking for high-concept, visually striking 3D and mixed-media animation with strong artistic direction.

Not Real TV is a globally recognized design and animation studio known for cinematic, experimental visuals. Their work leans heavily into 3D design, surreal worlds, and mixed-media storytelling, often pushing creative boundaries beyond traditional commercial animation.

They specialize in concept-driven brand films and high-end commercial visuals, making them a strong fit for companies that want animation to feel more like art direction than standard marketing content.

Primary services:

3D animation, mixed-media visuals, brand films, product visuals, and high-end commercial animation.

Pricing:

Premium, project-based pricing reflecting the studio’s craft-focused and concept-heavy process.

Pros:

• Bold, artistic, and visually distinctive work
• Strong expertise in high-end 3D and mixed media
• Trusted by global brands like Apple, Spotify, Nike, Adidas, and MTV

Cons:

• Not suited for simple explainers or fast-turnaround content
• Longer timelines due to deep creative development

9. Vidico

Best for: Tech startups and scale-ups that need clean, modern product videos combining live action and animation.

Vidico is known for its polished, Silicon Valley–style visuals that blend lifestyle footage with motion graphics and UI overlays. Their work feels modern, minimal, and product-focused, which makes them a popular choice for SaaS, fintech, and tech-led brands.

They operate with a strong hybrid production model, combining live-action shoots with animation to balance human storytelling and product clarity. With a structured workflow and global production reach, Vidico is well suited for teams that want a professional, startup-friendly aesthetic without overcomplicating the process.

Primary services:

Product videos, tech commercials, app walkthroughs, hybrid live-action and motion graphics, and explainer videos.

Pricing:

Project-based pricing, with most commercial-style videos typically ranging between $5,000–$15,000, depending on scope.

Pros:

• Strong hybrid production combining live action and animation
• Clean, modern visuals tailored for tech brands
• Trusted by companies like Spotify, Square, Airtable, Uber, and MYOB
• Clear communication and structured delivery process

Cons:

• Relies on live-action shoots, which can add logistics and cost
• Less focused on animation-only or highly experimental motion work

10.  Shutter Sauce

Best for: Brands that want stylized, cinematic live-action storytelling.

Shutter Sauce is known for high-end, cinematic visuals with a strong focus on mood, lighting, and storytelling. Their work fits lifestyle-driven brands that care deeply about aesthetics and emotional impact.

They specialize in live-action commercials and brand films, often using expressive camera work and rich color grading to create premium, design-led visuals.

Primary services:

Live-action commercials, brand films, lifestyle shoots, and product videos.

Pricing:

Project-based, typically mid to high tier depending on production scope.

Pros:

• Strong cinematic, design-led visual style
• Experienced with lifestyle and consumer brands

Cons:

• Not focused on SaaS or animation-heavy content
• Live-action production adds time and logistics

How to choose the right video creation agency or company for you

Before choosing an agency, it helps to take a step back and look at three core factors: specialty, pricing transparency, and what you actually need right now. As we’ve seen time and time again, every project has different requirements, and an agency that’s a great fit for one brief might not be the right fit for another. Getting this clarity upfront will save you time, budget, and a lot of frustration later.

Understand their specialty

Not all video creation companies are built the same. Most specialize in one of the following areas:

• Live-action specialistsChoose these teams if your video relies on real people, real locations, lifestyle moments, physical products, or emotional storytelling. This works well for brand films, testimonials, and consumer-focused content.
• Motion graphics and animation studiosBest for SaaS, fintech, and tech brands that need to explain things cameras cannot capture. Ideal for UI walkthroughs, explainers, data visualization, and abstract concepts like automation or security.
• Hybrid production teamsA strong option when you need both worlds. Think people on screen combined with UI overlays, product footage enhanced with animation, or talking-head videos supported by motion design.
• AI-first creatorsThese teams lean heavily into AI for speed and rapid iteration. They are useful for quick ideation and early-stage content, but premium results usually still require human creative polish.

Look for pricing transparency

Pricing tells you a lot about how an agency operates.

If you need multiple calls just to get a rough number, it often means pricing is inflated, add-ons will cost extra, or the structure isn’t clearly defined.

Transparent agencies usually:

• Show pricing ranges or tiers on their website
• Offer calculators or instant estimates
• Clearly explain what’s included and what’s not
• Avoid surprise fees later in the process

Clear pricing isn’t just about cost. It’s about trust and predictability.

Be clear about what you actually need

Choosing the right video creation partner starts with being clear about the outcome you’re aiming for. Different goals need different approaches, and trying to make one format do everything usually leads to weaker results.

If you’re trying to explain something complex, animation or mixed-media is often the best choice because it can visualize workflows, data, and systems that cameras can’t capture. On the other hand, if your goal is human connection or emotional storytelling, live-action works better by showing real people, environments, and expressions.

For social ads and short-form content, fast-paced motion graphics tend to perform best. If you need ongoing volume, subscription models are more efficient, while premium hero videos usually benefit from boutique studios with strong creative direction. And if you already have footage, a motion-first agency can elevate it without the cost of a full shoot.

Now that we’ve covered the different types of video creation companies, if it feels like Motion The Agency is the right fit, book a call and let’s create your next video together.

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