GotPhoto: Cut Creative Costs
by 50% While Producing 20+ Multilingual Videos
GotPhoto came to us with one clear goal: to create daily content they could use across multiple platforms and in multiple languages. But they weren’t just looking for a vendor. They needed a creative partner who could move fast, create original videos consistently, and handle resizing and translations on demand. That’s exactly where our subscription model came in, giving them the flexibility, speed, and ongoing support they needed while they focused on growing the business.
Project Type
Subscription
Project Timeline
9 Months
Backstory
Who is GotPhoto
and What They Need
GotPhoto is based in both the USA and Germany, and they're shaking up the people photography industry with smart digital tools. Their goal is to help photographers, the creative pros capturing life’s best moments, grow their businesses and do what they love. After securing new investment, the team started expanding fast and building out their product offerings, which meant they needed way more content, and fast. That's where we stepped in, giving them the creative support to keep up with their momentum.
What they need:
What they need:
Fast turnaround with a flexible team
Multichannel approach
Language flexibility
What they want
Scope of the project
Animated videos
20 different fully animated videos, each with their own goals and purposes, with turnaround time less than 48 hours
Multiple platforms and sizes
GotPhoto wanted to reuse the content across all their social media platforms, so for each video, we created alternate versions tailored to different platforms.
Translated to multi language
Due to GotPhoto's business model, we needed to translate the video into other languages, which led to re-adjusting the timing and animation for each translated version.
PROCESS
The challenges
Limited UI Assets
Due to internal reasons from GotPhoto’s side, we couldn’t use their UI design files for one of the first videos we did for them; we had to create our own assets.
Specific Stock Footage
Finding stock that worked was tough because the characters had to be from the same series to make the story flow.
Language Barier
They needed German translations, so we handled initial drafts before their team refined them. These requests were often last-minute, adding pressure to our daily workflow.
New Direction
TaskNet wanted a 2.5D isometric style that couldn’t be handled with our usual Lottie (JSON) format. We had to pivot to MP4 to preserve the style while still ensuring smooth performance.
Time Stamp Problem
Even when we received the German script, we didn’t get timestamps for which parts of the script matched the video footage.
PROCESS
Personalization & subscription
GotPhoto needed a fast, reliable partner to support their ongoing content needs across both their English and German brands. Every piece had to be translated and adapted for both markets, and most agencies charge per project without covering extras like resizing or localization, which drives up costs quickly.
Our subscription model solved all of that with one flat monthly rate, unlimited projects and revisions, and a dedicated team ready to jump in whenever they needed us.
Now let’s do a quick comparison:
Our subscription model solved all of that with one flat monthly rate, unlimited projects and revisions, and a dedicated team ready to jump in whenever they needed us.
Now let’s do a quick comparison:
If they had gone with fixed-price projects:
20 x 90s premium videos | £3,200
= £64,000
20 x Video translations | £920
= £18,400
20 x 90s videos aspect ratio reformatting | £920
= £18,400
Total
Over £100,000
What they actually paid with our monthly subscription:
£4,880 x 9 months
£43,920
They ended up saving over £56,000, cutting more than 50% of the total cost,
while still getting the same high-quality work and dedicated team support on every project.
while still getting the same high-quality work and dedicated team support on every project.
Result
Animation video
Impact
What Happened
after the project
GotPhoto teamed up with us to scale their content fast, and we delivered over 20 high-quality demo and explainer videos that brought their products to life. On top of those originals, we also handled a high volume of resized and translated versions, bringing the total closer to 30+ finished videos. We built a smooth workflow that kept things moving quickly without sacrificing quality. With our subscription model, they had a dedicated team, real-time collab on Slack, and content that stayed on-brand and on point across every platform. Even after the project wrapped, you can still see our work across almost all of their channels. Just shows how good creative keeps delivering long after it's shipped.
Lesson learned
Key takeaways
Our subscription model gave GotPhoto a dedicated creative team, streamlined project management, and real-time collaboration through Slack. This setup made it easy to move fast, stay on-brand, and deliver consistently without the usual agency bottlenecks.
We scaled GotPhoto’s content production with over 20 high-quality videos, including demos and explainers that brought its products to life. Each piece was tailored for multi-platform use and different languages, giving its marketing team the firepower to reach more audiences with less effort.
Even after the project wrapped, our content is still live across most of GotPhoto’s channels. It's a solid example of how great creative continues to add value long after delivery.
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