How to Create High-Impact Training Videos for Your Company

Key takeaways

• Purpose of Training Videos: Training videos educate, not promote. They’re structured like lessons, focusing on explaining and demonstrating skills, product usage, and performance improvement.
• Target Audiences: Tailored to employees, partners, or clients, training videos are niche and focused, designed to reach the right audience effectively.
• Benefits of Video for Training: Training videos are scalable and efficient, allowing consistent, repeatable learning. They also let users revisit content for better retention and fewer mistakes.
• How Motion The Agency Approaches Training Videos: We treat training videos as modular content, keeping in mind the audience’s prior knowledge. Our process includes:
  • Planning & scripting: Clear, concise messaging.
  • Preparation & setup: Organizing assets for production.
  • Storyboarding: Mapping out visuals and scenes.
  • Production & revisions: Refining the video with client feedback.

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How we approach training video production‍

Chances are you found this blog because you’re looking to learn more about training video production and how it works. You’re in the right place. We’re Motion The Agency, and we’ve spent years creating training videos for employees, partners, and even clients.

First things first: while some training videos are part of a marketing campaign, their main goal is very different from typical marketing or social media content. Training videos are structured like lessons—they explain, demonstrate, and often recap or include a quiz. That makes them distinct from other content types.

The style of a training video is different too. We’re not just talking about animation or live-action; it’s about how the message is delivered. Training videos are step-by-step, detailed, and paced for clarity. They often include screen recordings, walkthroughs, examples, quizzes, and checklists, with a focus on accuracy, understanding, and practical application.

So, does that change how we create them?

The answer is both yes and no. Training video production usually requires a more detailed approach and often involves closer client collaboration, especially if the target audience is an internal team. In this blog, we’ll show how our workflow adapts for training videos, while still keeping our signature Motion The Agency quality and efficiency.

Why do companies use video for their training?

In our other blog, “Training Video Explained,” we discussed the different types of training videos based on the audience. Some are made for customers, others for employee training videos, some for internal teams, and others are created for company partners.

And honestly, after working on a lot of training videos, we’ve noticed something pretty clear. Compared to other types of content, training videos usually have a very specific audience. They are niche on purpose, which actually helps the content stay focused and reach the people who really need it.

So, back to the main question: why use video for training at all? Especially if the content is niche and you might need different versions for slightly different situations. Training video production can sound a bit repetitive at first, but it’s one of the most effective ways to engage learners and ensure the information is retained.

Training videos make it easy to teach the same thing repeatedly without wasting time. They speed up learning, reduce mistakes, and keep information consistent. Instead of just listing steps, you can show real examples and let people see how things work. Once the video exists, anyone can rewatch it whenever they need a refresher.

Types of training videos

This next part is a quick rundown of the different types of training videos (based on production) we touched on in our blog,“Motion’s Guide to Training Video Production”. We want to acknowledge that there are a bunch of different kinds of training videos out there. While we’re total pros when it comes to motion design and animation, not every training video falls under our usual expertise. But hey, let’s dive into it!

• Screencast – Screen recording with a voice-over (maybe a face cam too). Perfect for software demos and showing people how to get things done step-by-step.
• Talking head video – A person talking to the camera. Great if you want to keep things personal and relatable, like replacing in-person training but still keeping that human touch.
• Animation – Using text, icons, and graphics instead of real footage. Ideal when you want to avoid filming people and need something easy to adapt across languages.
• Scenario videos – Role-play or hypothetical situations that teach soft skills like sales conversations or customer support responses. It’s all about real-world practice.
• How-to videos – Step-by-step guides showing how to solve problems. Think YouTube tutorials, perfect for content that teaches or solves a specific issue.

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How Motion The Agency creates impactful training videos

Alright, let’s get to the main question: how do we create an impactful training video? Truth is, there’s no one-size-fits-all answer. Every video depends on its style, purpose, and who it’s for. In this blog, we’re sharing how we approach training video production as an animation-first agency.

Since training videos are usually for internal use, we work closely with our clients to make sure everything hits the mark. First, we figure out the industry and the type of video needed—whether it’s health and safety, compliance, onboarding, or another module.

From there, we customize each video for the company and the module, turning it into a real investment in the team’s growth. To keep it engaging, we use drawings and animations to show how things actually work—way more effective than static slides and much easier to remember.

At the end of the day, training video production is where learning meets engagement. The approach may evolve slightly for each project, but the core of our workflow stays consistent. Here’s how we bring these videos to life:

• Plan and Script
  
  • Everything starts here. First, we clarify the goal of the video and the key messages we want to communicate. It’s crucial to understand the purpose, whether it’s training employees, educating clients, or anything in between. Once we have a clear vision, we write a short, focused script that gets straight to the point. We refine it through multiple edits to make sure the message is clear, engaging, and concise.
• Prepare and Set Up
  
  • Once the script is locked in, we get all the materials we need ready for production. This includes gathering slides, images, demos, and other assets that will bring the video to life. The goal here is to stay organized so the production process flows smoothly without last-minute scrambles.
• Storyboard
  
  • In this step, we break the script down visually. The storyboard maps out what each part of the video will look like, including visuals, animations, and transitions. It’s our way of planning the video scene by scene, so we know exactly how everything will come together before diving into production.
• Production and Revisions
  
  • Now it’s time to bring the storyboard to life. We produce the video, incorporating all the animations, visuals, and effects that make it engaging and informative. Once the initial video is ready, we send it to the client for feedback. This is where revisions come in. We refine the video based on their input until it’s perfect and fully aligned with their vision. The goal is to ensure the final product is exactly what they need.

What makes a training video engaging, not just correct

Throughout this blog, we’ve mentioned several times that our approach to employee training video content is a bit different. In this section, we’ll explain why. Essentially, when creating a training video, we treat it like a module, meaning we keep in mind that the audience already has some foundational knowledge. This is unlike a marketing video, where the target audience might not even realize they need the product yet.

Interestingly, there’s research backing this approach. Mayer, 2009, quoted from Columbia University, found that multimedia content—like an employee training video—that doesn’t directly contribute to learning or gaining new information can lead to cognitive overload, causing the information to be forgotten. In other words, for employee training videos, the most important goal is to make information easy to understand and digest.

Learners process information through two channels: ears and eyes. The first channel, words, reaches the ears through spoken narration, while the second, pictures, engages the eyes through graphics, animation, UI elements, and text. By combining both channels, training videos can enhance understanding and retention, making the learning experience more effective.

Take the video we have above as an example. This is an employee training video we created for Obrizum. The narration and visuals work together, and all the key information our client wanted to share is presented in a way that’s easy to follow and digest.

Like we’ve mentioned, we make training videos with the assumption that the audience already knows a bit about the topic (except for onboarding videos). So when we’re creating the script, we suggest clients get straight to the point. The audience already has schemas, experiences, and concepts stored in long-term memory, and by connecting new information to what they already know, we make the learning stick—while keeping it simple and engaging.

When the integration of both auditory and visual elements works well, the new understanding is stored in long-term memory, rather than just being remembered for a few minutes. This is why clear visuals, simple scripting, and a clean structure are so crucial in training videos. By presenting information in a straightforward and engaging way, you increase the chances of it sticking with the learner for the long haul.

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Conclusion

Training videos are not just “another content piece.” They sit at the intersection of education and communication, playing a crucial role in helping people learn specific skills, use products correctly, and perform better at work. Unlike traditional training methods, videos offer a scalable and efficient way to deliver information to a broad audience. When designed with clear goals, the right format, and a deep focus on how people actually learn, training videos can become one of the most powerful tools in your training and development toolkit.

By integrating visual and auditory elements, training videos cater to different learning styles and ensure that information is both engaging and memorable. Whether you’re training new employees, up-skilling your team, or helping customers get the most out of your product, training videos can streamline the process and significantly improve retention rates. The key is in creating content that is relevant, to the point, and designed to be easily understood and applied in real-world scenarios.

If you’re ready to take your training to the next level with engaging and effective videos, check out our Training Video Services or book a call today. Let’s work together to create tailored, impactful training solutions that truly resonate with your audience

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