How Much Does a Marketing Video Cost in 2025? Full Breakdown

Hey there, glad you’re here.

If you’ve landed on this blog, chances are you're thinking about using video to market your brand. Smart move, and yes, you’re in the right place. We actually talked about what you need to know before committing to a video marketing in our blog “Should Your Brand Use Product Videos? Here’s What You Need to Know”

We’re Motion The Agency. We create animated videos that help companies explain what they do, connect with their audience, and drive real results. From SaaS and fintech to lifestyle brands, we bring ideas to life with motion.

Lately, we’ve seen a big shift. Marketing videos aren’t just a nice extra anymore. In 2024, video plays jumped by 15%, and people watched 44% more video content than the year before. But it’s not just about views. Short-form videos, in particular, are leading the way in conversions.

This works for both B2B and B2C. B2B brands usually use video to break down complex ideas or showcase their product clearly. B2C brands tend to lean into emotion, storytelling, and hype to build connection.

You’ve probably seen marketing videos all over, on websites, in LinkedIn feeds, inside onboarding emails, or as short clips on Instagram and TikTok. They're everywhere, and that’s not by accident.

So what’s behind the rise?

Video is still one of the most powerful ways to share your message and stand out. While production slowed a bit in 2023 due to time and budget challenges, video marketing is back in full swing for 2025. More brands are jumping in with fresh ideas and a clearer strategy.

Why Personalized Marketing Videos Work

Personalized video marketing isn’t just a nice touch. It’s one of the most effective ways to connect with your audience on a deeper level. When a video feels tailored to the viewer, it creates a sense of relevance that generic content just can’t match.

The emotional impact is what sets it apart. People are far more likely to engage with content that feels like it was made for them. Whether it’s a holiday greeting, a thank-you video after a purchase, or a message tied to a specific stage in the customer journey, that level of thoughtfulness builds trust and keeps your brand top of mind.

It also helps your message land more clearly. A personalized explainer video, for example, can focus on the features that matter most to a specific audience, making it easier to understand and more likely to convert.

We dive deeper into this in our blog Why Personalized Video Marketing Works, including more examples and practical ways to bring personalization into your video strategy.

At the end of the day, it’s not just about adding someone’s name on screen. It’s about delivering the right message at the right moment. When done right, it turns passive viewers into engaged, loyal customers. If you’re looking for agencies that can help you create strong video marketing, check out our blog, “15 Must-Know Video Marketing Agencies Helping Brands Grow in 2025.”

How We Bring Marketing Video to Life

As a motion design agency, we’re pretty familiar with the full process of creating marketing videos. It’s what we do every day, from the first idea all the way to final delivery. So if you’ve landed on this article wondering, “How do we even start to create a successful marketing video?” you're in the right place.

We’ve refined our workflow over the years, and we like to think of it as a well-oiled machine. Whether it’s a quick social clip or a full explainer video, this process keeps everything running smoothly and aligned with your goals.

Here’s how we approach marketing video production:

Pre-Production: Planning and Setting-Up

Every great video starts with solid planning. Before we jump into design or animation, we take the time to lay down a clear foundation. It’s what keeps the process smooth and the final result sharp, on-brand, and built to perform.

Here’s what we focus on right from the start:

What’s the goal?

Are we trying to build awareness, drive leads, or educate users? Getting clear on the objective keeps the entire project on track. We use SMART goals to define what success looks like, and we’ve built tools like our Animation Video Project Master Plan and Creative Brief to make sure everything stays aligned from day one.

Who’s the audience?

Understanding who we’re speaking to shapes everything — tone, messaging, visuals, and pacing. The better we know your audience, the more relevant and engaging the video will be.

What’s the story?

Every great video has a clear narrative. This is where we bring in storyboarding to map out scenes, flow, and key moments. It helps the whole team stay on the same page and reduces unnecessary revisions later.

What’s the visual style?

Now’s when we start shaping the look and feel. We gather references, brand assets, and visual inspiration to build a style that fits your message and reflects your identity. At this stage, it’s also smart to think about what type of video marketing you actually need. Not sure where to start? Check out our guide, "Explore 10 Video Marketing Types," to help you figure out what’s right for your goals.

What’s the timeline and budget?

This is where we lock in the practical stuff. Setting clear expectations on scope, delivery dates, and costs keeps the project running smoothly and avoids last-minute surprises.

When these pieces are in place, production runs smoother, faster, and with way more confidence. Solid pre-production is what turns a good video into a great one. During this stage it is really important for us to create and open and understanding communication with our clients, so we both can help managed expectation and understand what is needed.

Production: Bringing Vision to Life

This is where things get real. All that planning starts to come together, and ideas finally start taking shape on screen. It’s one of the most exciting parts of the process because this is where we start seeing everything in motion. That said, it’s also the part that takes up the most time. Depending on the project, production can take up around half of the total timeline.

Here’s what usually goes down during this stage:

Live Action Shooting

Sometimes, brands need real people and real places to tell their story. Live shoots can add authenticity, but they also come with bigger costs, like gear, talent, and crew. Since we’re all about motion design, this isn’t something we handle directly. Instead, we focus on what we do best: animation. It gives us way more control, keeps things efficient, and still delivers top-tier quality without the overhead of a full shoot. So usually for client that needs life shooting element in their project, they either sent us the footage they needed or we try finding a replacement form stock footage.

Animating

This is where the story really starts to form. We cut, arrange, and structure the flow, then layer in animation to keep things smooth and engaging. Whether it's icon transitions, character movement, or animated walkthroughs, this is where the visuals start working hard for the message.

Compositing and Motion Design

Here’s where it all comes together. We take the animated elements, layer them with backgrounds, add effects, fine-tune the timing, and polish every frame. This stage is what gives the video its rhythm, personality, and style. It’s also where we make sure everything feels cohesive, clean, and crafted with intention.

Post-Production: Polishing It All Up

Alright, now we’re in the final stretch. This is where everything starts to feel real. We take all the raw scenes, animations, and design elements and shape them into a finished video that actually hits — visually, emotionally, and strategically.

BGM and Sound Effects

The visuals do a lot, but the sound ties it all together. Background music and sound effects help set the pace, build energy, and give the video that extra layer of polish. Whether it’s subtle transitions or a beat that drives the story, the right audio makes a big difference.

Branding and Quality Control

This is where we get into the details. We double-check every frame to make sure the colors are right, the fonts are consistent, and your logo shows up exactly where and how it should. We also do a full quality sweep to catch anything that feels off before the video goes out.

Video Distribution

A solid video deserves a solid rollout. So we prep versions for every platform, square for Instagram, wide for YouTube, vertical for LinkedIn or TikTok, whatever you need. We even tweak thumbnails and cut shorter clips if that helps with reach or engagement. please do remember that depending on the type of the video the goal is different, we talked about this more in our blog “15 Best Product Demo Videos That Convert (With Expert Tips for 2025)”

So, How Much Does a Video Marketing Cost?

Well, that’s a tricky question, because there’s no one-size-fits-all price tag when it comes to creating a quality marketing video. The cost really depends on what you’re making and how you want it to look and feel.

Let’s be honest, video production varies a lot. You could be making a 30-second video, but the price can swing depending on the style. Is it a live-action shoot with crew and locations, or a custom-built animation? And how complex is the concept? These things add up quickly.

So what actually makes a video more expensive? Let’s break it down.

Factors That Influence Video Marketing Cost

Complexity of the video

This is one of the biggest price factors. A simple motion graphic with a few animated elements? Way more affordable than a full-on cinematic video with complex transitions, dynamic effects, or live footage. The more layers and details you add, the more time (and budget) it takes to bring to life.

Video length

Longer video = more time to animate, edit, script, and review.

Most explainer videos are 60–120 seconds, and each extra 30–60 seconds can bump the cost up by20–50%. Even small extensions can mean extra hours for your creative team.

Style you pick

This one’s a biggie. Live-action is usually the most expensive — think camera crew, studio rentals, actors, travel, and editing. Animation is often more cost-efficient and flexible, but not all animation styles are created equal.

• 2D animation (motion graphics) tends to be more budget-friendly
• 3D animation? Slick and immersive, but also more time-consuming and pricey
• Hybrid styles or more advanced rigs? That’ll land in the premium range too

So if you're aiming for something cinematic or super custom, be ready to invest more.

Talent involved

The right talent can take your video from decent to unforgettable. If you're using voiceover, you’ll need to hire professional voice actors, and that cost can go up if you want multiple languages, accents, or characters with dialogue. Great audio makes a big impact, especially in explainer videos or anything meant to guide or teach.

Now, if you're going live-action, things get even pricier. You’re not just hiring actors, you’re potentially dealing with casting fees, contracts, shoot schedules, and even licensing for background music or voice talent. It’s a bigger investment, but if done right, it gives your brand a strong, polished presence that’s hard to replicate.

Revisions and change requests

Revisions are normal, but if they’re not managed well, they can quietly drain time and money. A few back-and-forths are expected, but when the feedback is unclear or the goals keep changing, your team ends up redoing the same thing over and over. That not only eats into your budget, it delays your timeline too.

That’s why we’re big on clear communication. Having a tight brief and making sure everyone signs off before we move forward makes a huge difference. When expectations are aligned from the start, the whole process runs smoother, fewer surprises, faster approvals, and way less stress for everyone involved.

What About Motion The Agency?

Well, for us, we keep things simple with two main pricing options.

First up is our Design-as-a-Subscription model. Pricing starts at £2,920/month for the Basic package, and goes up to £7,640/month for our Enhanced package, which gives you more hands-on creative support, faster turnarounds, and room for bigger projects.

If you want the full breakdown of what’s included in each tier — and how the whole thing works — check out the video we’ve attached below. It’ll walk you through the whole setup so you know exactly what to expect.

On the other hand our fixed prices model also have 3 packages:

Basic Package (£1,300–£3,300)

Perfect for typography animations, talking-head videos, user-generated content, and sizzle reels. This one skips the storyboard phase but still includes background music (BGM) and 2 animation revisions to make your video shine. Video length: 30s to 150s | Delivery: 4–12 working days

Premium Package (£2,600–£4,200)

A great choice for custom 2D & 2.5D animations with more creative flexibility. This package includes a storyboard, 5 rounds of revisions, 2 animation revision rounds, and an AI-generated voiceover. Plus, we’ve got SFX and BGM covered. Video length: 30s to 150s | Delivery: 1–4 working weeks

Enhanced Package (£3,200–£4,900)

For those looking for something top-notch, this package gives you custom 3D animations. You also get enhanced sound design, BGM, and unlimited storyboard revisions to make sure everything’s just right. Video length: 30s to 150s | Delivery: 1–6 working weeks.

As we have mentioned before, different companies has different needs so in our csae we offered two types of payment models to help companies that might have needs for constant stream of content to feel at ease.

Conclusion

Video marketing is one of the most powerful tools for business growth, driving engagement, boosting brand recall, and increasing conversions. But there’s no one-size-fits-all approach. The right strategy depends on your budget, target audience, and the story you want to tell.

If your company aligns on these key elements, then the answer is simple, yes, investing in a well-crafted marketing video is absolutely worth it. A high-quality video isn’t just a one-time asset; it’s something you can repurpose across multiple platforms, maximizing its value over time.

At the end of the day, a strong video strategy is about more than just production, it’s about making sure your content serves a purpose, resonates with your audience, and drives real results. Hopefully, this guide has helped you navigate the process and given you the confidence to take the next step in your video marketing journey. If you are interested in using our service, please feel free to visit our services page and book a call with us! Let’s talk!