Customer stories
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Planful
This wasn’t just about a fresh logo; it was about crafting a brand and digital presence that matched their ambition, stood out in the competitive AI space, and resonated with their target audience.
Through close collaboration and iterative feedback, we partnered with them to launch their new identity and create a powerful foundation for growth, ensuring their brand reflected their evolution and their goals as a startup.

12 Month of partnership: Creating a video marketing plan that scales

When Planful approached us in late 2024, the goal was clear, "to create a video marketing plan that could drive long-term growth". Over the next 12 months, we rolled out a full creative strategy that included making animated assets that represented their brands, creating short videos for the Perform25 event, producing content for the Meet The CFO podcast, and supporting their new AI Lab launch with cohesive storytelling across all channels.
Project Type
Subscription
Project Cost
£14,640
Project Timeline
Ongoing
Dashboard display showing Planful financial metrics including cash flow trends, signal context graph, and plan metrics progress with diverse smiling faces around it on a purple background.
Range of projects

Quick project overview

Here’s a glimpse of what we’ve created for Planful so far — from UGC videos and explainer content to animation assets and branded motion design. Throughout this case study, we’ll dive deeper into how we approached creating a video marketing plan, the results achieved so far, and how Planful has responded to the work.
Vision

The Planful story: 1 forward-thinking company. 4 unique brands. 100+ creative assets delivered.

Planful is a financial performance management company that helps finance and accounting teams plan, close, and report with speed and accuracy. As a forward-thinking enterprise, they manage four distinct brands: Planful, Perform25, AI Labs, and Meet the CFO. Each brand has its own style and audience, so our focus was on creating a video marketing plan for each one that could stand strong on its own while still feeling part of the bigger Planful story. Together, we turned complex design ideas into clear, consistent, and engaging content that built real impact.
Logos of Planful, Next CFO, Perform25, AI Labs
A purple background with squares and dots
A group of giraffe standing next to each other on a field

ADDITIONAL sERVICES

Scaling creativity:
High-volume marketing video content, consistent quality.

What's the core of any great video marketing plan? Consistency. that's why the designs and contents we create for Planful are not limited to one format. From storyboards to MOGRTs, branded animations, and full marketing videos built to perform on any platform.

Planful

Perform 25

Next CFO

AI Labs

UGC motion video
Template motion asset
Motion intro
Countdown video
Logo animation
Event trailer
Countdown video
Podcast clip video
Trailer video
Template motion asset
Motion graphic asset
Logo animation
A purple background with squares and dots
Audience response

The feedback that matters

As their creative partner, we handle everything from quick content that connects assets to full content pieces. The variety isn’t just in content types but also in branding, and since a lot of it goes on social media, we get to see right away how the audience reacts. And the response has been nothing but positive.
Thank you Motion The Agency, for all of your support!
The campaign launch went great and the videos were a crucial part.
Creative Director
Teams we helped

Big team. Varying objectives. One design subscription.

Our subscription model is designed to be a creative extension of your company. We build a team around your needs, giving you access to experts in their fields — from animators to designers — to support your existing goals. Whether it’s video production, social media content, event design, or marketing collateral, we’ve got it covered. In Planful’s case, here are the team members we worked closely with and how we supported them.
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Video Production Team
• Logo animation
• MOGRT assets
• Lower thirds
• Motion graphics
Social Media Team
• Short form video
• UGC video
• Social media content
Design Team
• Countdown post
• Graphic animation
• Storyboard assets
Pink stylized letter M on a circular dark purple background with dotted pattern.
Event Management Team
• Event collateral
• General event branding
• Promotional content
Creative Team
• Brand guidelines
• Brand ideation
• Branding collateral
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Our Process

Animating for Impact: Strategic video marketing across the customer journey

We created over half a dozen promotional and branding videos that Planful shared across all their platforms. On average, these videos drove engagement rates above 40%. This is how we planned them and the results.

Planning Process

This is how we quickly design storyboards that set us up for fast-paced animation execution. We use Figma to map out the storyboard, which then becomes the baseline for the animation. And use Frame.io for revision

Result

The result is a high-quality animated video that not only fits their branding but also delivers their message and keeps Planful’s audience engaged from start to finish.

Result

The result is a high-quality animated video that not only fits their branding but also delivers their message and keeps Planful’s audience engaged from start to finish.

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Lesson learned

Key takeaways

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1
Digital project timeline interface showing tasks labeled Video editing, Outro, Motion intro, and Lower third with a cursor pointer on Video editing, spanning months August to October.
By building teams around each client’s needs, it helps both them and us anticipate upcoming projects and plan ahead.
2
Central circular icon with letter 'P' surrounded by four smaller icons connected by lines on a blue and black abstract background.
Beyond creating a video marketing plan, we became an extension of their creative team and delivered everything from logo animations to full-scale marketing videos that fit their brand perfectly.
3
Abstract digital illustration with magnifying glass highlighting a blue 'P' logo over layered transparent rectangles on a blue background.
Our job is to make sure the designs we deliver are usable for them. How and where they use them is out of our hands, but making sure the results are high quality and match their needs is always one of our top priorities.
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Frequently asked questions

Got questions?
we've got answers

We want to make sure you feel confident that our service is right for you. Here we’ve looked to address some commonly asked questions. If you have any more specific questions, don’t hesitate to get in touch with a member of the team.

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What was included in Planful’s 12-month creative subscription?

What types of video assets were created in the Planful project?

How many video and motion graphic assets were produced during the 12-month subscription?

What is a video marketing plan, and why do brands need one?

What are the benefits of having a video marketing plan versus producing videos ad hoc?

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