Dext

How We Produced SaaS Product Demo Videos for Dext's 2026 GTM Campaigns

Dext came for a SaaS product demo video project, and the partnership continued throughout Q1 and Q2 of 2026. As a mid-market B2B SaaS company in a busy market, Dext needed more than an explainer video agency. They needed a creative partner who could deliver high-quality work, understand their brand, stay close to their campaigns, and adapt quickly to fast-moving priorities.

Project type

Creative credits

Project timeline

5 months

Deliverable

4 videos

THE CLIENT

Dext

Dext is a global mid-market B2B SaaS company for accounting firms, bookkeepers, and businesses. Acquired by IRIS Software Group in December 2024, they saw record growth in 2025 and rolled out new features and beta programs, many of which needed product launch videos to support their 2026 Go-To-Market campaigns.

THE CLIENT

The Projects

Dext needed at least three short product demos and explainer videos for the first two quarters of their 2026 GTM campaign, including a Global Kick-Off and two feature-focused videos. With shifting priorities, they needed a SaaS product and explainer video partner who could stay flexible. Since their needs weren’t always constant but the volume was high, a subscription didn’t fit. Instead, they used creative credits, paying upfront for a set amount to use throughout the year.

Our plus points

Why us

A purple background with squares and dots

Agile & responsive team

With a global team across multiple time zones, we stayed on top of communication with Dext, ensuring nothing was missed. This allowed for real-time updates and fast responses, helping us navigate revisions, project pauses, and shifting priorities without losing momentum.

End-to-end execution & assets building

Dext needed more than a production partner. They needed a team that could handle the full creative process, from ideation to animation, while staying flexible through detailed scene-by-scene feedback and final script amendments after animation had already begun. With multiple projects running at once, we kept every video uniform and on-brand while building a reusable asset library for faster future production.

TESTIMONIAL

What our partners see: Speed, scale, and strategic value

The primary value you give us is speed and scale; we have motion capability in-house but MTA allows us to move faster and run more in parallel than we could alone.

Natalie Reiss

Director of Brand & Content

For Dext, working with Motion The Agency meant they could move faster, run more projects in parallel, and keep a strong creative standard across deliverables. Natalie also highlighted that for complex products, video should lead with the problem, guide viewers toward the solution, and leave them with one clear takeaway — a balance of speed, scale, creative consistency, and strategic storytelling that made the partnership work.

THE challenges

The challenges

Project pauses

We navigated two project pauses with Dext. The first hit during their initial 90-second explainer, paused mid-stream while we were already on the fourth storyboard revision due to internal priority shifts. This pause slightly compressed the timeline for the next video, forcing us to adapt quickly and keep production on track.

Shifting priorities between videos

On some projects, 4 or more team members worked simultaneously on different parts — from animations and event assets to customer interviews — allowing us to deliver more in less time while maintaining quality across all formats.

Timeline

Project summaries

Dext payment video

In January 2026, Dext made their Payments explainer video an urgent priority. We delivered the main 45–50 second video along with 9:16 and 1:1 versions, with and without voiceover. Videos were delivered on January 23, and the Dext team was happy with the result.

AI assist product launch video

The Dext AI Assist video came in on February 23, 2026, with a tight March 16 deadline. It grew from 30 to 60 seconds, including a French version and 9:16 format. After four storyboard revisions and animation starting March 10, all versions were delivered by March 19, with final tweaks completed by March 26.

Dext kick-off video

The Global Kick-Off video started on April 2, 2026, with a hard May 12 deadline. Originally 90 seconds, it grew to 150 seconds with music-led motion typography. After four storyboard revisions and three animation rounds starting April 23, the first cut was delivered on May 1, with final art direction tweaks completed and the project handed over on May 11.

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Our Process

How we did it

Weekly check-ins

From the start, Dext knew they would need a partner who could adapt to shifting priorities and deliver multiple types of content across their GTM campaigns. To make this work, we set up almost weekly alignment meetings with the Dext team to review project priorities, discuss upcoming launches, and ensure that resources and timelines were adjusted.

Scaleable assets

With constantly shifting priorities, all assets we created for Dext were designed to be repurposed and resized for any format—landscape, square, or vertical. This flexibility allowed us to meet tight deadlines, adapt quickly to last-minute changes, and handle a high volume of projects efficiently. By building scalable, reusable assets, every piece of content could be deployed across multiple channels without losing quality or brand consistency, making the workflow smoother and more predictable.