How Brands Use Product Videos to Simplify, Sell, and Scale

Imagine you’re browsing an e-commerce store and you find a product that looks interesting. The problem? You have no idea how it works or if it’s even what you need.

What you’re really looking for is a quick, clear explainer, that’s exactly what a product video does.

It’s made to highlight key features, answer common questions, and help you feel confident about hitting that “add to cart” button.

Product videos aren’t just found on e-commerce profiles. These days, you’ll see them across websites, social media, landing pages, and even email campaigns. SaaS and IT companies in particular are using product videos as a powerful part of their marketing strategy.

But the best product videos do more than explain. They tell a story, spark interest, and build real trust. They’re not just selling features, they’re showing value. In this post, we’re breaking down how product videos drive sales, boost engagement, and power smarter marketing.

So, let’s get into it!

Product Videos vs. Ad Videos: What’s the Difference?

You might be wondering, isn’t a product video just another kind of ad? Not quite. Well in general Product video explains how a product works and what it does. Ad video sells the product with emotion, hype, and a strong call to action. But let’s dive deeper a little more:

So, what’s the difference?

• They speak to different stages of the buyer journey: Product videos are for people who are already interested. They’re mid to bottom of the funnel and looking for clarity before making a decision. Ads are more about grabbing attention early and building awareness at the top of the funnel.

• Different tone, different purpose: Product videos are clear and helpful. They explain how things work and why they matter. Ads focus on emotion or entertainment. The goal is to spark curiosity and get people interested enough to click or explore.

• Different focus: Product videos keep it tight on the product. They show features, benefits, and real use cases. Ads usually go bigger. They highlight brand personality, lifestyle vibes, or storytelling without diving too deep into the details.

Where they overlap

• They’re often the same length: Most product videos and ads stay under two minutes. That’s short enough to hold attention and long enough to get the point across.

• Both drive action: Whether it’s “Buy Now,” “Learn More,” or “See It in Action,” both types of videos are built to get viewers to take the next step.

• Both can be repurposed: A strong product video can be edited for social, dropped into email flows, added to landing pages, or even used for support content. Ads can work the same way when the message is clear and the visuals are tight.

Why People Are Using This?

So you might be thinking, if a product video isn’t exactly built for marketing or hard selling, why bother spending money on it? That’s fair. Most of the time, companies don’t make product videos just to push for quick sales. They’re not like flashy ads with big and urgent promo for the product.

But here’s the thing, even if that’s not the main goal, product videos still help move people toward buying. They show what the product actually does, how to use it, and why it might be right for someone. And when people understand what they’re looking at, they feel more confident. That kind of trust is what turns interest into action. It might not look like selling on the surface, but it definitely works like it underneath. They remove friction, build trust, and answer unspoken questions that hold people back from buying.

Here’s how product videos quietly (but powerfully) push people closer to checkout:

• Simplify complex ideasMany products are born from big ideas, especially in industries like IT, SaaS, or lifestyle. The problem is, those ideas can be hard to explain, especially to people who aren’t deep in the space. That’s where video comes in. Instead of trying to unpack everything through text, a good product video breaks it down visually and shows exactly how something works or looks in the real world. It gives people the clarity they need to figure out if the product is actually right for them. In fact, 72% of users say they prefer video over text when learning about a product.
• Increase trust and engagementOkay, let’s say you’re thinking about subscribing to a new software or buying something online. Chances are, you’ll want to do a bit of research before committing, right? A product video makes that process easier by showing exactly how the product works, rather than leaving people to guess based on text or images. In fact, 96% of customers say product videos help them make buying decisions, especially when the product is digital or service-based. Seeing it in action or hearing someone explain it builds trust and makes the whole thing feel more real, which is exactly what pushes people closer to buying.
• Increase information retentionWe talked about this in our “Why Every Business Needs a Corporate Video” blog, video viewers retain up to 95% of a message compared to just 10% when reading or viewing it in a static format. That’s because video combines visual storytelling, sound, and motion to simplify complex ideas and leave a stronger impression. It creates a more dynamic, immersive experience that makes your message easier to remember. And in a crowded market, that kind of clarity and memorability isn’t just nice to have, it’s necessary.
• Increase intention to purchaseA solid product video can be that final push someone needs to go from just browsing to actually buying. When people are on the fence, they’re usually looking for a bit more clarity, something that shows how the product works, what it looks like in real life, and whether it’s actually worth it. A good video covers all of that without forcing the sale. It builds confidence, answers last-minute questions, and helps them picture the product in their own hands. That’s why 88% of people say watching a brand’s video convinced them to make a purchase. It’s not just about showing the product, it’s about making people feel ready to buy.

So, Is It Worth It?

Well the simple answer in our opinion is yes.

Brands that use product videos tend to see better sales, and honestly, it makes total sense. When people actually understand what they’re buying, they feel more confident. That alone can stop them from bouncing. A good video shows the product in action, answers the stuff they’re wondering about, and helps them picture it in their own life. That hits different, especially for things like clothes, tools, or anything that’s better seen than explained.

And the best part? You can use that one video pretty much everywhere. Drop it into your emails, ads, social posts, product pages, whatever. It works across the board. Plus, videos keep people on your site longer, which helps with SEO. Google sees that and goes, “alright, this page is doing something right,” and that can push your rankings up. So yeah, one solid product video can do a lot of heavy lifting without you having to constantly resell.

What Does Product Video Look Like in Real Life?

Of course! We have experience creating a lot of animated product video, and here is one of the example:

Physical Product video

This product video’s all about showing why this isn’t just another golf stick. We break down the features in a way that actually makes sense, like the interchangeable weights, the ultra-light carbon surface, and a bunch of other details that golfers actually care about. To make it accurate, we used the real CAD file provided by the client. That gave us the ability to replicate the product’s design with precision and match how it looks in real life.

If you were just walking through a mall and saw it on display, you might think, “cool design,” and keep moving. But once you watch the video, you understand why it’s built the way it is. You see how those features make a difference on the course. It gives the product context, and that’s what helps people go from curious to convinced.

Non-Physical Product Video

Okay, we talked about physical product videos. Now let’s look at non-physical products, and how video can help explain their features just as effectively.

The video above is one of our recent non-physical product projects. Unlike physical products, we don’t need a CAD file for the animation. Instead, we recreate the UI in Figma and use those vector assets directly in After Effects to build the animation.

This video supports what Tyde Digital does by helping communicate how they fine-tune digital strategy and identify what drives the most impact. It’s a broad and complex concept, but combining visuals, animation, and voiceover makes the idea much more digestible. That’s the strength of motion. It turns abstract ideas into something people can understand and connect with.

But our video sis not the only real life example you can find. From now on if you see:

• Amazon product listings with video consistently outperform those without.
• DTC brands like Allbirds, Gymshark, and Glossier use short-form video to explain features, show product in use, and build emotional connection.
• Shopify & BigCommerce both push for video as a core conversion asset on product pages.

They are most likely a product video, design to both give a product demonstration but also to ‘promote’ the product new feature, by explaining it.

Conclusion

Product videos aren’t just a nice touch, they’re one of the most effective ways to connect with your audience. They help tell your story, showcase what makes your product stand out, and build the kind of trust that turns browsers into buyers. Whether you’re selling something technical, lifestyle-focused, or totally unique, a product video brings it to life in a way that photos and text just can’t.

If you’re serious about growing your brand online, this is the kind of content that makes a real impact. Ready to level up your product visuals and boost conversions? Book a call with our team or check out our product video services to see how we can help bring your vision to life.